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The Complete Picture: Understanding Your Website Visitors


It can sometimes feel as though you don’t have the complete picture on your website. You’ve got a place where you canlist the products or services available to purchase from your company, but how best can you drive traffic to the site to convert to sales? Advertising comes in many ways and means both online and offline: PPC ads, rankings in the natural search results, affiliates, magazines, TV and more.

Figuring out which techniques work well for you is an essential part of your marketing strategy; after all, you wouldn’t want to pay out excess costs for no reason! There are a number of tools that you can use to help discover how exactly your visitors are landing on your site, and which routes actually convert into sales.

Google Adwords

Google Adwords is a tool that PPC marketers need on a day-to-day basis. It helps them to understand which keywords are strong, and how much they can expect to pay for each click (CPC). But it doesn’t just show you graphs about your performance, it also has a number of tools which can come in handy. Take the keyword tool for example; you can type in the URL of your website and see which keywords are closely tied to your sector and products. It’ll also show you the competition and approximate monthly searches, helping you to decide whether that keyword will work effectively on your budget.

Google Analytics

On the other hand, Google Analytics can open your eyes to the visitors actually accessing your site. If you need statistics on new visits, the total number of visitors, the time they spent on the site and the traffic source that got them there, this is certainly a tool to discover. It’ll even show you popular keywords that were used to get from the search results to your site. You can also set various goals on Google Analytics to track your progress. One goal might be when people reach the checkout page, and another might be for when people sign up for email communication.

Tracking Clicks To Calls

Some products, such as AdInsight Clarity, allow you to add to the great conclusions of Google Adwords and Google Analytics by tracking clicks to calls. This product in particular allows you to track exactly what each visitor is doing on your website; and importantly, when they pick up the phone to call you.  In fact, you can also see what they’re doing when they’re on the phone to you, and what they do after the call too. Another benefit is that you can report on every single keyword that gets customers to pick up the phone, which is worthwhile knowledge for your future marketing spend!

Written By

Hannah Warder writes a number of articles on behalf of AdInsight about call tracking services, and the associated benefits for your business.



  1. Luqman

    April 13, 2011 at 9:11 pm

    Google analytics real help wehmaster to analysis keywords which are used by visitors in a search engine to get to your website – this is crucial for your SEO, knowing which keywords your blog or website has been found can determine if you are on the right track.

  2. Nick

    April 13, 2011 at 11:52 pm

    I agree that anyone who doesn’t use some kind of analytics tool is massively missing out on some valuable information.

    Personally, i prefer getclicky over Google analytics – there just something about GA’s interface that i cant work with without getting annoyed.

    But yeah, great post. Cheers.

    • Admin

      April 14, 2011 at 4:46 pm

      Haven’t used getclicky before but wouldn’t bet against it as long as it provides accurate results that can be easily interpreted.

      • The bridger

        June 8, 2011 at 1:39 pm

        The thing I like about getclicky is the real-time stats. You can see the traffic actually happening rather than wait until the next day to see the data

  3. Hannah

    April 14, 2011 at 9:19 am

    I suppose everyone likes to view their data in different forms. Perhaps you should write a post comparing both GA and getclicky. Would be an interesting read!


  4. Angela

    April 15, 2011 at 6:07 am

    Unless you do not understand the complete picture of the visitors to your website, you cannot harness the full potential of your website. Google AdWords and tools as such monitor your traffic and their behavior and help you make the most out of your website. Keeping a track of the clicks definitely helps in sketching out the behavior of the visitors helping in display relevant ads and thus increasing your revenue.

  5. arthurmasons999

    April 27, 2011 at 2:36 pm

    Hi Hannah,
    nice article covering the most interesting topic, but as for me there was not much info. Of course google tools are one of the best, there are lots of others trying to understand the visitors behaviour. As for me, you have said “A” in the article, but you have not said “B” or “C”.
    rehards. Arthur

  6. Hannah

    May 3, 2011 at 9:44 am

    @Angela – all very good points.

    @arthurmasons999 – thanks for your feedback. Are there any further points you would like me to cover?

    • arthurmasons999

      May 7, 2011 at 1:26 am

      Hi Hannah,

      @arthurmasons999 – thanks for your feedback. Are there any further points you would like me to cover?
      Definitely, I am trying to understand where on my sites the visitors are clicking (if there is a free online tools to understand the visitors behaiviour on the site)
      Regards. Arthur

  7. Mike

    June 9, 2011 at 7:28 pm

    Frankly, most analytics tools are basically tools to help decision. One shouldnt rely on a particular tool, it is best to have a few similar tools to give a better results for better decision making.

    for example: i will use getclicky and G. analytics and also some stats tools. Maybe i am too over-worried. ^ ^

    But anyway, great post you have here!

  8. gary - workout routines

    August 28, 2011 at 8:42 pm

    Google analytics is a great tool for finding what keywords to use.

  9. briant

    September 21, 2011 at 2:30 am

    Yup yup.. these are all essential to understanding those site visitors.. analyzing how they interact with your site will be key to the development of better service… a complete picture is very important..

  10. joe

    November 3, 2011 at 2:46 pm

    Yeah.. it’s about time the site owner understands how the viewers of their site react and learn on how they can improve their site through it.

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