The importance of social media on the Internet cannot be over emphasised. Top of the list for most Internet users today, is Facebook, with over 500 million registered users. To this end, it is no longer a surprise that many businesses, politicians, Webmasters, bloggers, and individuals are using Facebook to establish an online presence and stay in touch with most of their fans. Apart from maintaining contact, many go one step further by using social networks to actually enhance their reputation and gain more followers. However, due to the amount of competition out there, it is very important to know that it isn’t enough to just create a Facebook fan page but also attract users and fans to your Facebook page. The following are therefore 10 examples of how you can make people “like” your fan page and maintain regular contact with your followers.
1. Avoid Empty Pages
A Facebook fan page should have some content. It is amazing the amount of fan pages out there without any sort of content whatsoever. In such cases, one cannot help but feel that those pages are created just for the sake of it. You can even take advantage of the many apps on Facebook to automatically import games, your rss feed, etc.
2. Link To Your Website
Make your regular readers or Web visitors aware that you now have a Facebook fan page. Don’t just buy a domain name, create a redirect url that will link directly to your Facebook page or better still use the Facebook social plugin to display the number of fans you have and encourage others to like your page as well.
3. Use Twitter
You can also use Twitter to boost visits to get more fans for your Facebook page. This is particularly useful if you already have a Twitter account and could be likened to “killing two birds with one stone”.
4. Embed Multimedia Content
Insert multimedia images, videos and so on on your page. Apart from having the usual, simple text content, many people find multimedia content quite appealing, unique & attractive and tend to visit or “like” them more often.
5. Organise Contests
Perhaps, not the cheapest option but organising contests and giving away prizes etc. tend to attract fans to Facebook pages. This can be done for example, by doing a prize draw or puzzles to reward some of your newest fans on a weekly basis.
6. Encourage User Participation
Facebook pages come with a built-in discussion board to encourage fan participation and communication between users. You can use this feature to create an area for discussion threads on topics which your users might find useful. Furthermore, you can encourage fans to engage in activities such as uploading their favourite videos, links or photos.
7. Acknowledge New Fans
You can take a look at this NetworkedBlogs article/example to find out how to acknowledge new fans when they join your fan page.
8. Create A Welcome Page
There are many apps that can be used to create a welcome page for your Facebook fan page. For example, FBML and Static HTML: iframe tabs. There provide an avenue to create a custom welcome page with standard html tags to those who visit your fan page for the very first time.
9. Word Of Mouth
Usually, the first thing I do after creating a Facebook fan page is to invite all my friends. This can be done by using the suggest to friends link. See this post on using Facebook’s auto-select hack.
10. The Advertising Option
Last but not least is advertising. This option obviously involves spending money to get fans. I’m not too sure about how the justifications for paying for or buying fans either directly or indirectly but then if you do have the money and are willing to advertise for Facebook fans, then why not?
If you don’t know what a good fan page should look like, here is an example of a top Facebook technology fan page.
Do you know any other ways to get Facebook more users to like your fan page?