With the rise of social and digital media, it’s important to make video a part of your business plan. It’s not easy to make a short video and sit back and watch the masses flock to your business, especially if you’ve never done it before. Here are a few beginner tips to help take your video to the next level.
Appeal to a Niche Market
Image via Flickr by jsawinks
As a business owner, you want to appeal to your customer base and niche market. If it’s your first time making a video, be sure to draw in your niche audience immediately. State the advantages and benefits that your business has to offer straight off the bat. Then demonstrate why your audience needs your products and services, and follow up with a strong and memorable closing statement.
Close ups and tight shots are a great way for your business to show off what it has to offer in video format. Intersperse wide, sweeping shots with close ups of your business’s products, services, and important people. These help your audience get a closer look at your business’s unique offerings as well as provide a face-to-face meeting with executives and employees alike.
In a world where everyone has a short attention span, it’s essential to get your audience’s attention early. Think of something that will engage your audience, like an outrageous story or charismatic and bizarre characters. These tactics may seem over the top, but they’ll help your business stand out and keep your video marketing at the front of your viewers’ minds.
Market to Your Audience
Once you shoot your video, you need an outlet to show it. Make sure you reach your niche audience by marketing in the right places. For example, if your audience is tech-savvy and has a large social media presence, marketing on YouTube and a variety of social media platforms is probably a better choice than advertising on a local television station. If it’s in your budget, distribute your video through several outlets and narrow it down to the best solution.
A combination of analytics and surveys will help you know how well your video is working. If you market your video on social media or YouTube, use the platform’s built-in analytics to track views, click-throughs, and other viewer actions. Try including a survey with your video so you can better understand the impact that the video has on viewers and whether it has the desired outcome.
Offering your customers incentives is a great way to determine whether your video is successful. Offer discount code at the end of your video, and offer additional discounts if viewers share your video via social media. Be sure to track the number of discount codes used, so you’ll know how well this tactic worked. This is also a great way to bring in new or repeat customers.
While businesses might think they don’t need a video to promote themselves, a move away from traditional media and toward digital media makes marketing videos increasingly important. Stay ahead of the curve and use video as an opportunity to grow your business.
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