YouTube has emerged as one of the most popular video-sharing platforms in the world. People turn to YouTube for all their video requirements, and the platform never disappoints them.
Due to the massive search volumes that YouTube receives, it has been termed as the second largest search engine, and that really means something!
It’s simply due to these huge metrics that YouTube has garnered millions of creators who churn out video content at a tremendous pace.
Brands and businesses are actively adopting video marketing, and YouTube is in the perfect spot to help them in their endeavors.
But, for videos to have the desired impact, they must be easy to understand and user-friendly. This necessitates the requirement of intros and outros in YouTube videos.
Here are a few reasons that bolster the significance of intros and outros in YouTube videos.
Importance Of YouTube Intros
An intro is the part of the video that appears at the beginning. This may be a short animated clip or your brand’s signature that instantly establishes your video’s identity. Here are the reasons that make YouTube intros crucial.
1. Portrays a professional impact
Adding a well-crafted intro to your video makes it look appealing and also enhances its professional appeal.
The intro part can be leveraged to aesthetically edit the video and make the creation a part of your brand’s design philosophy.
You can add design elements that connect with your brand and make the video instantly familiar to the viewer. This also helps you in crafting your videos in the form of a series rather than a standalone creation.
2. Enhances brand recall and builds trust
Branding is what sets content apart on YouTube. Intros placed at the beginning of the videos can help your audience in identifying your videos in the sea of content that YouTube harbors.
Brand-specific YouTube intros can help you in enabling brand recall and goes a long way in building trust among your audience.
If the audience likes your content, they will get familiar with your brand’s signature and will instantly tell your video apart from the competition.
3. Enhances audience retention
With human attention levels staggering at a 7-second mark, it has become increasingly important to find your window to your audience’s mind. Just one mistake in these 7 seconds and you have lost your viewer.
A well-crafted YouTube intro can serve as a hook to your audience’s mind, and they are less likely to navigate away.
An intro lets the viewers know what they are about to witness that reduces curiosity and eases them into viewing the entire video.
4. Helps leverage video marketing
Video marketing is definitely the future. So, wouldn’t it be nice if you had the perfect tools to ride this new wave of video promotions?
An intro empowers you with an extra edge that you can leverage to pull up your marketing game.
The global data traffic is strongly leaning in favor of videos, and it is predicted that by 2022, around 82% of global data traffic would be comprised of videos.
With modern tools, it has become enormously easy to edit videos online and create high-quality intros.
Importance Of Youtube Outros
YouTube outros are the end screen or the final ‘Conclusion’ part of the video. Outro’s denote the ending of a video and can act as a summarization of what your audience learned.
Here are the reasons that make outros crucial.
1. Enhance your audience retention
YouTube outros can act as a hook that makes your audience stay on your channel. Once your video ends, an outro can showcase some of the other creations that may attract your audience and help you in retaining them.
Suppose a viewer finishes watching a gaming video. Once the video ends, an outro can display related videos to that game that brought the viewer to your channel in the first place.
This also maximizes the engagement that your videos receive.
2. Directs viewers to CTA’s
An outro can serve as an engagement mechanism. You can put links to your website at the end of your videos with a well-crafted CTA.
It also enhances the appeal of your videos by ensuring a streamlined ending that leaves the audience wanting for more.
A well-created outro casts a lasting impression in the minds of the viewers and a consistent outro theme for your brand can remind them of your brand at the end of your videos.
Outro also works great in enhancing your channel’s subscriber base.
3. Enhance your social media outreach
Social media channels not only enhance your reach but also serve as a very valuable organic traffic source. You can strategically place your social media information in videos and tremendously enhance your outreach.
Aside from the personal branding advantages, putting social links also increases your followers on other social media channels that are independent of YouTube.
All this requires is the placement of your social media handles in the video outro that can be easily done using an outro maker.
4. Consistent video closure experience
Your outro makes it possible for you to create a unique sign-off that is based on your brand’s design language.
Once the outro begins, your audience will know that the video is nearing its end and they can conclude everything that they got to know about in the video.
A well-created outro can help you in connecting with your audience in a better way and will definitely help your audience in establishing a connection with your brand.
Outros can help in creating brand identities and leave an everlasting impression in the minds of your audience.
So there you have it. That was our take on intros and outros and their importance when making videos. Hope you found it helpful.