With mobile gambling expected to be worth $100 billion by 2017, the casino industry is bigger than ever before. And with advancements in technology only aiding this growth, what does the future hold for gambling and casinos?
From dice rolling thousands of years ago to the one-armed bandit slot machines of the 1800s, gambling has been part of our culture for centuries. And despite the changes in the industry and the rise of technology, it is still as popular today.
In fact, it’s evident that technology has actually had a huge influence on the world of gambling and casinos.
A Brief History of the Gambling Industry
Mobiles, Apps and the Changing Face of Betting
It’s an understatement to say that mobile phones – in particular smartphones – have revolutionised every part of our lives. From shopping to dining out, banking to catching up with friends, you’d struggle to find something that DOESN’T have a digital footprint.
The gambling and casino industries are no different. With 164 million people accessing mobile casinos and the number of bets placed on devices exceeding $100 billion, it’s clear that the way people are gambling is changing.
Because mobile phones are becoming so advanced, there are a huge number of mobile technology trends shaping the future of mobile gambling. For example, there’s been a lot of talk in the industry about incorporating virtual reality into online slots.
The lines between physical and online are blurring, and technology is changing gambling. Players are craving sophisticated, innovative and immersive experiences. But they also want the games they play to be accessible and convenient.
Apps and mobile casinos have brought the casino to players, and it’s because of this that the industry is growing so rapidly year on year. That’s not to say though, that high street betting is dying. On the contrary, technology has given it the potential to thrive once more.
The Bricks-and-Mortar Face-Lift
Where they once reigned supreme, high street betting shops and bricks-and-mortar casinos are today struggling to compete with their online counterparts. The challenge remains, how do they get customers across the threshold?
The incorporation of technology is helping to bring the online and mobile experience to the real world. Tablets and touchscreen kiosks are now commonplace, bringing a real second-screen experience to in-store betting.
Traditional casino tables and games are being replaced with more sophisticated models, and institutions are waging war on fraudsters with the use of technology. So far they’re small changes, but they could potentially make a big difference.
There is also huge scope for virtual reality here too, to transform the high street casino experience. It could mean more machines, different experiences, and an online-offline hybrid to please those gamblers who love their tech.
Where are Things Headed?
The appetite for mobile gambling is growing. Whether it’s the convenience, the innovations, the games themselves or a combination of all three, it’s an industry that isn’t slowing down any time soon. And with technology advancing just as rapidly, it’s proving to be an exciting time.
Whether virtual reality takes over, we start playing slots on smartwatches, or games just become increasingly more advanced, one thing’s for certain – the future is bright for the gambling and casino industry, and it’s all thanks to technology.