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How Your Local Business Can Leverage Pinterest To Display Its Video Content

Pinterest is the newest significant social media platform, and in this role, how to use it is still largely being defined for local business owners. With the addition of a video integration (via Vimeo), Pinterest is now growing in popularity for video content. If your local business marketing includes video, it is important for you to understand how utilizing Pinterest may be a great addition to your marketing strategies.

Grant Crowell provides general suggestions on how to leverage video content in his local business marketing article on Mashable. Five suggestions, based off of Crowell’s article, you may want to incorporate with your local business are:

1.) Include videos on the appropriate pinboards rather than lumping them together on one pinboard. In essence, you’ll have video pins as well as other pictorial pins on the same board. With this approach, you’ll be targeting individuals with interest in a particular area of your business rather than trying to just lure people in to watch videos about your products.

2.) Make the thumbnail for the video visually appealing. Search for an image that is representative of the theme of the video which will resonate with your local business customers. Make sure the play icon doesn’t obscure or distract for the thumbnail image.

3.) Think about the length of video you’re adding to Pinterest. As video content is a new, but growing addition to Pinterest, it is good to keep your videos shorter in length (less than five minutes). One idea, if you have a great longer video to share, is to create a condensed version for Pinterest and then link to your full length video that’s located elsewhere. This approach may garner more attention from Pinterest viewers as you’re giving them a sneak peek and reason to go watch the longer version of your video. As with any other video you place on the internet, make sure the file clearly displays its play length. Video viewers have grown accustomed to being able to see how long a video is as soon as they click on it.

4.) Have your social media views “pin” your local business content for you. If you have great videos elsewhere on the internet such as on YouTube, include a “pin it” button so you’re fans are able to share it with others on Pinterest. There is no better way to get out information about your local business than through customers!

5.) Give Pinterest viewers a reason to watch the video with a great description. Although Pinterest is a social media built around images, it is still important for you to include a description of your video which explains what the viewer will learn or gain by watching the video.

Remember, Pinterest is an ever evolving media just like other platforms. Therefore, it is important for you to test and explore what works for your local business and remain up to date on changes and new features.

Written By

For nearly three decades, Chris Marentis, founder and CEO of Surefire Social, has been responsible for driving innovation and sales growth for large media and e-commerce brands as well as start-ups. With a long-history of counseling local businesses about their marketing efforts, Marentis provides insight on what it takes for small businesses to succeed and thrive in today’s evolving digital environment. His notable career includes creating the foundational blueprints for online marketing, e-commerce and content branding for AOL's Interactive Marketing group, where he served as Senior Vice President. While CEO of Clearspring Technologies, Marentis developed one of the most widely adopted venture-backed Web 2.0 technology platforms. Marentis is a frequent speaker at local digital marketing conferences and a contributor to SMB and technology-focused publications.

7 Comments

7 Comments

  1. Monica

    July 25, 2012 at 3:18 am

    It’s important to remember that your business’s Pinterest presence will only be successful if you dedicate time and resources to updating content and engaging with other users. If you choose to engage on Pinterest, update it with the same priority as you would pick up a call to your store or stock your shelves.

  2. Amanda

    July 27, 2012 at 1:59 pm

    Having an opportunity to place video pins can be a forward step on any business or activity promotion. Thanks a lot for the post

  3. sumon

    July 30, 2012 at 7:22 am

    .This is a wonderful post.There’s an incredible story about a man acting, With a great deal of other great reports, it’s worth your read.

  4. sumon

    July 30, 2012 at 7:34 am

    This post has helped me for an article which I am writing. Thank you for giving me another point of view on this topic. Now I can easily complete my article.

  5. Michiel

    August 15, 2012 at 9:37 am

    Videos will usually attract people only if there are interesting visuals to look at. Unlike a photo, videos will need a lot more effort and creativity to create! This would be more for people who just want to watch, but not produce.

  6. Lee

    September 24, 2012 at 10:25 am

    Hi I haven’t used Pinterest yet but am definatly going to. Just gathering info at moment on best way to use it. This post has been great.

    So for great info thanks lee

  7. santosh Kumar

    June 11, 2013 at 1:07 pm

    Pinterest is newly social networking website. we can attach the image in pinterest. we can share the video through pinterest.

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