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How To Make Your Blog A Performing Marketing Tool

Some people blog for the sheer joy of sharing their knowledge with the world. However, for business owners and marketers blogging can be a powerful marketing tool for online business development. Gaining leads through blogging is a great way of utilizing your web presence and the return on investment is high up north. But not every blog can attract enough traffic for the job. And if traffic starts to build up it takes some tact to turn a visitor in to a lead and subsequently a deal. The following are some basic techniques you can employ to enrich your blog for increasing traffic and generating some real business.

Content Is King

Believe it or not, a person takes the time and effort to visit a blog only for its content and not other peripherals like design, ads etc. These support mechanisms are definitely required and help the blog gain its character but remember the single most important component of your blog is and should be the content.

Try writing as many posts as possible to keep your blog active and fresh. The posts need to be absolutely relevant to your theme and crisp with popular keywords to pull visitors. Do not go overboard with the keywords as that can leave your article non readable at times. Create a balance.

Understand Your Target Audience

Try to think from you customers prospective and create your posts around their needs. It is not very difficult to get detached in your thought process and start spinning out material which doesn’t cater to your visitor’s real requirements. You must stay true to your audience and give them exactly what they have been wanting. This will require some hard work in the form of research and content development but rest assured that it will also please your visitors and slowly turn them into clients. Businesses need to stop focusing their blog around their offerings in lieu of their customers needs.

Link Up Your Website

Once you have generated traffic and are in possession of the visitor’s interest, you need to divert traffic to your website. Link up your articles and the solutions within to pages on your business’ website containing more details and your contact details. These areas of your website must be key word rich and should take the blog topic to a next level which shall be promised with the link. You can offer some free downloads from the blog and equip the freebies with sales offers.

Start Marketing Your Blog

Your blog is a marketing tool but it requires some consistent marketing for itself to become an active platform. Start marketing your blog through the web space for generation of traffic and potential leads. Advertising on search engines and social networks works well for diverting quality traffic. Your blog is only as good as the number of people visiting it everyday. The number of daily hits can only be kept high, especially in its heydays by backing up your blog with some solid marketing.

Written By

ZK is an expert associated with WebTrafficROI, which is a web marketing blog aimed at people who are interested in web business and blogging. The blog also helps entrepreneurs, bloggers, companies and small businesses to make their business better on the online forum.



  1. Erica Williams

    September 12, 2012 at 8:07 am

    Try to post on regular basis and make your blog as well as your readeers up to date also encourage them to submit their views in the form of comments or mail, this will help you to know about your readers.

  2. TracyAnn0312

    September 12, 2012 at 10:14 am

    Content in your blog is very much important when it comes to marketing that is why most blogger depend on what their blog have. I think that the ideas you have shared can bring good idea to anyone in order to have a performing blog.

    • ZK

      September 12, 2012 at 5:08 pm

      Hi Tracy,

      Content is everything, concentrate on content and you’ll soon have a loyal community of readers to your blog.

      • TracyAnn0312

        September 13, 2012 at 11:03 am

        Then I will be able to take note what you have said ZK. Such a pleasure to reply in my comment.

  3. Mathew Gilmore

    September 13, 2012 at 12:30 pm

    Hard to write content but there is another possibility, to hire someone qualified for writing good content.

  4. maja

    September 14, 2012 at 7:08 am

    Always write the contents that are relative to the niche and completely SEO based. Create relative do follow links to enlist the site in organic searches.

  5. Frank Steiner

    September 17, 2012 at 5:49 am

    I believe blog promotion is as important as the content. Assuming people will find and share the content is a myth. One has to actively market the blog so that more and more people will find the great content.

  6. cutekavya

    September 24, 2012 at 12:28 pm

    Here are simple things that you can do to make your website work harder for you: Update the content on your website on a regular basis. You don’t need to add new items everyday but you should be adding a few new things at least once a week.

  7. Gerardo Gino

    September 26, 2012 at 9:55 am

    Really it’s an effective strategy of attract enough traffic, which may make us benefited. So, it’s a helpful article for us.

  8. Kristine

    September 26, 2012 at 6:44 pm

    Blogging is often coupled with the responsibility of transcending barriers to inform and educate, I highly believe in the value of sharing informative, relevant and timely content that will ultimately give my readers the best learning experience. Thanks for the engrossing read.

  9. Joy

    September 27, 2012 at 9:25 am

    These are very practical and useful tips that we should be mindful of. At the end of the end of the way the measure of our success is highly dependent on how solution and goal oriented we are as bloggers, this way, we can generate leads effortlessly. Thanks!

  10. Joy

    September 27, 2012 at 9:26 am

    These are very practical and useful tips that we should be mindful of. At the end of the end of the day the measure of our success is highly dependent on how solution and goal oriented we are as bloggers, this way, we can generate leads effortlessly. Thanks!

  11. David

    September 28, 2012 at 6:48 am

    When you are starting a new blog you need to be clear on what you want to blog about. Whether you want to blog on random topics or whether on a particular subject. Try to target a particular group of people and stick to that. Select a niche that is popular with people so you have good traffic for your site. Always try to have a personal connection with your readers so be prompt in replying to their comments and queries.

    • Joseph Admin2

      September 29, 2012 at 9:40 am

      In addition, the more popular your niche is, the more the competition for Web traffic.

  12. Jeo

    October 1, 2012 at 10:19 am

    It is a very informative article. Each and every blogger should follow it. The most basic rule of blogging is no matter what they do they should never compromise on the quality of the content. If people like what they read they will keep coming back to read more of your articles. So always try to write good and interesting articles.

  13. James

    October 3, 2012 at 8:54 am

    It is so true that content is the king. When you are having your own blogging site make sure that the article that you write are not only original but excellent in all aspects. Like right from the title being catchy to the content being simple, easy to understand and informative. Even the way it is presented should be in a very organized and interesting manner.

  14. Nicholas

    October 9, 2012 at 5:41 am

    If you have a clear picture in your mind about who your target audience is then it will be easier to write and maintain your blogs. Once you understand the pulse of the crowd then you will be able to write articles which can garner good amount of traffic for your site.

  15. Peter

    October 11, 2012 at 10:40 am

    Content is truly the king in blogosphere and any king requires to look grand and elegant that is why designing is also very important. Next is only if the subjects are happy with the king, will they respect him. Similarly a blogs popularity is indicated by the number of follower it has, thus it is important to keep the readers engaged to their site.

  16. James

    October 11, 2012 at 11:55 am

    Always select your target audience that way you can get a better idea about what you want your blog to be about and about its designing. It will also help you write better articles. If you have a clear picture about your audience in your mind and about what they like, then it will be relatively easy for you to write articles.

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