Every health plan provider needs to carefully consider how they can keep their members happy. When you are able to keep members happy, you are much more likely to retain their business and have a solid membership foundation. Not only this, but happy health plan members will also be advocates for your brand, which could help you to secure new memberships and develop a positive reputation. So, what should health plan providers be doing to keep their members happy? There are a few methods to use that should help you to keep members happy and hopefully help you to attract new members too.
Ask For Feedback
One of the best ways to keep your members happy is to ask for feedback. You should always be looking to improve, and you might find that your members have great ideas that could help you to keep them happy and attract new members. In addition two getting ideas from your members, feedback can also help by showing that you care about their input and want to provide the very best service for them.
Prioritize Customer Service
Customer service is important for any kind of business, especially one operating in healthcare. You want to make sure that customer service is a priority so that your members can get instant and 24/7 customer service and ensure that all concerns and complaints are dealt with swiftly and effectively. It is also important to offer a personalized service so that each member feels important and can get the very best service.
Simplify Claims Processes
You do not want to frustrate your members with a complex, confusing, and convoluted claims process. Often, health plan providers make it a lot harder than it needs to be for their members to make a claim or access the information that they need, so you want to avoid this at all costs. You should use an intuitive portal to simplify your processes and ensure that all relevant information is easy to access and that claims can easily be tracked.
Implement OTC Supplemental Benefit Programs
An OTC (over-the-counter) supplemental benefit program provides your members with additional cover for any OTC products. This can include things like painkillers, vitamins, first-aid supplies, and cold and flu medicines. An OTC supplemental benefit program can give plan members an easy way to access their day-to-day healthcare products with an OTC card, which covers an OTC network of 66,000 retail stores – this ensures that your members are never too far from a store where they can use their card (it can also be used online or over the phone).
Make Continuous Improvements
You also need to make an effort to make ongoing improvements to your plan. Healthcare is a fast-changing field with new trends and technologies, so it is important to stay current to ensure that your members get access to the best healthcare resources and solutions.
These are some of the most effective ways to keep your health plan members happy. When you are able to do this, you should be able to retain your members and even attract new ones too.