Everyone has seen Facebook Page Likes, and they are not an “option” on the site. Facebook allows users to “like” anything that they want, but it is done so in a way that suggests it is useful to the user. That means it’s true but false.
People who like a page that has a page title that is viral (people use it over and over) can spread the virus that way. The danger is that this may result in page likes being spread around too many pages, which will cause them to appear on the pages of others.
Although Facebook is clever enough to discourage people from spreading their page likes in this way, the viral effect can be frustrating. Not only does this cause people to get confused as to which is the right place to like their page, but they may also get confused as to which viral page that someone likes is actually theirs.
There are two ways to counter this. One is to use the profile photo of the person that likes the page; the other is to embed a “viral” message in the HTML of the Facebook profile. Both are very effective, but they do require a little work on the part of the webmaster.
While using the profile photo of the person that likes a page is a bit of a challenge, using it for the HTML is a breeze. There are two methods: one is using the image itself, and the other is a “template”. The first uses the photo, the second uses the image embedded within a “template”.
You can take your favorite picture and add it to the Facebook page. The downside to this is that it will probably make the profile look less “professional.” If you need the profile to be very professional, though, this might be a great method to use.
A good way to make the most of this method is to use a template. There are a number of templates available online for free. Once you have downloaded a few, you’ll have a large selection of templates to choose from.
In the way that they work, they are pretty simple. They basically just use a small photo and embed it at the top of the Facebook page. The drawback here is that they will not stick with you.
When you download a template, you can use it again. It doesn’t have to be on each individual page. The next advantage of this type of template is that it can be edited freely. That means you can add text and change images as much as you like.
If you have a large page to cover, it might be better to use a template. Instead of using just a photo, you could use a template that has text on it. Since text can be changed as much as images, the text may appear different on each person’s page.
Regardless of how you do it, it’s important to use the template on every page. This makes sure that the template will be seen on everyone’s page, as it is very easy to remove one’s template from one’s page and replace it with another.
Just remember, it is possible to get page likes. If you do, though, make sure you do so responsibly.
Hamza Hassan is the author of the best-selling book "What Makes Your Brain Happy and Why You Should Do the Opposite", which has been published in 15 languages, and the books "Brain Changer: How Harnessing Your Brain’s Power to Adapt Can Change Your Life" and "The Brain in Your Kitchen". His work has appeared in Scientific American Mind, Forbes, Time, Psychology Today, The Wall Street Journal, Slate, Esquire, Mental Floss and other publications, and he’s the writer behind the widely read science and technology blogs “Neuropsyched” at Forbes and “Neuronarrative” at Psychology Today.
