There are quite a lot of articles out there on how to make do-follow blogs, yet only a few talk about how to confirm whether a blog is do-follow or no-follow. I was confronted with this issue recently and find it quite necessary to write this article to help other bloggers’ who find themselves in this situation, particular WordPress publishers.
So then what is a do-follow blog? The term refers to a blog that does not make use of the HTML no-follow tag – an attribute that prevents search engine rankings from being influenced by the hyperlinks (e.g. comments and commenter URL) on a given site. The no-follow tag was created to discourage spamdexing and improve the quality of search engine results. However, it can be argued that this tag does not fulfil its potential particularly because most blogs are still overwhelmed by spammers and link-cheats hence the mixed interpretation by various search engines, for example, Google maintains a strict no-follow policy wherever a no-follow tag is present on a web page while Ask completely ignores it.
Since the no-follow tag was created, many weblog platforms such as WordPress automatically marks user-submitted links/URLs as no-follow by default. Once marked, the hyperlinks cannot be modified internally as there are no options to that effect. However, after much debate most WordPress publishers would rather deactivate the no-follow tags because their presence will neither guarantee a spam-free blog nor encourage readers to leave comments on a blog. This has prompted developers to create plug-ins, such as Semiologic’s do-follow plug-in that would automatically disable the no-follow attribute.
Unfortunately, the plug-in will not confirm the do-follow status of a blog before, during or after installation. In order to find this information, you will need to do the following.