Entering a new market is a difficult proposition. Even established businesses have problems, so smaller entrepreneurs will inevitably find themselves facing a great number of challenges.
Most niches online have a number of mature businesses fighting for dominance. Any new entry to the niche will have to work hard to develop and engage their own audience. SEO can be time-consuming, paid advertising prices can be prohibitive, and a social media following needs to be cultivated.
It’s not all doom and gloom for a new business, though.
While many business strategies will take time to come to fruition, there are alternatives that can produce some faster results. Guest posting is a great way to get your content in front of established audiences, letting them experience the quality of your work.
For little or no cost, a recognized authority blog can post your content to relevant, enthusiastic readers. This method can be used to quickly build a core, targeted following for your business. Let’s look at how to get started.
Find Suitable Targets
The first step is to find suitable blogs you can contact. The blogs you choose don’t have to be identical to your own topic, but should have a broad relevance. If, for example, your focus is on SEO, targeting sites with some relationship to online business should yield results.
You might already be aware of a number of prominent industry blogs, but you can add to this list by searching in Google for related niches along with guest post keywords. Searching on social media sites like Twitter, Facebook, and Google+ should also reveal a number of possibilities. The easiest method by far though, is to use a tool like Guest Post Tracker who maintains an updated list of niche blogs who accept guest posts.
You might have a long list of blogs to target, but it’s still important to make each request personal. Following a successful guest post email template is still wise, though you can include individual details to show you are aware of each blog.
Try to find a contact name – through the site or on LinkedIn – and mention something specific you like about their blog. You can also briefly mention the reciprocal benefits of building a guest blogging relationship.
Create Quality Content
While some writers like to reuse articles across multiple blogs, the best results will come from creating unique content for each site. Most bloggers don’t want duplicate content, so you may be limited in your syndication options if you don’t take this option.
Guest bloggers with a wide network will typically outsource the writing. Outsourcing ensures you can get quality content in a timely manner, while also pleasing each site owner.
A single guest post might produce good results, but you will get much greater benefits by staying consistent. By producing regular content, blog readers get to know you and your brand. Seeing a name, face, or blog name on a regular basis leads to greater recognition, ultimately leading to a higher number of subscribers.
Stay in touch with blog owners, keep content quality high, and always stick to any promised schedule.
Use Relationships for Other Benefits
Providing a series of posts for a blogger will help consolidate the relationship. Having built these strong relationships, there will be times you can both benefit in other areas of business. Launching your own product can be helped considerably by having influential bloggers discussing it at the same time.
Interviewing bloggers will help generate content for your own site, increasing your own appearance as an authority figure in the niche. Most businesses are based on relationships, so guest blogging effectively is a chance to start out on the right foot.
Using guest blogging in this way is a quick way to increase your influence in a niche. As influential bloggers give you access to their audience, more people will look to you for insight and advice. It’s still necessary to follow a variety of business strategies, but guest blogging is a great way to build your initial core following.