Logo is vital for an establishment as it serves as trademark. It distinguishes a business from another business. By simply looking at a logo, you can easily determine what company it represents. That is why no logo comes out similar.
Many businesses gained such reputation because of their logos. Business logo oftentimes depicts the goal of the company or let’s just say, it illustrates what the establishment promises to offer to its customers. Some logos have catchy designs in an effort to attract consumers. The more appealing your logo is, the more it can potentially lure the interest of the people.
Some businesses even hire professional designers to come up with a unique, eye-catching company logo. Take for instance the creative logos of FedEx, Amazon, Toblerone, Wendy’s, Tostitos and Baskin Robbins, to name a few. These logos look ordinary but in reality they have hidden messages about their companies. Let’s scrutinize each of these logos:
FedEx has an arrow design in between letters E and X which simply means moving forward. Toblerone has a huge bear in front of its mountain logo. Amazon has an arrow beneath the letter A poiting to letter Z meaning they have stuff from A to Z. Baskin Robbins has number 31 on its logo which represents their 31 flavors. The Tostitos logo creatively hid two persons (the two Ts) sharing salsa. Lastly, Wendy’s has a word “mom” right in the collar of the lady.
Meanwhile, Â there are companies that prefer to use simple yet easy to remember logo. One good example is the Apple Corporation which uses the apple fruit as its logo. These logos are not just for display. They have huge role in helping promote products and services.
But no matter how amazing your logo is, time comes that you need to modify it to make it more effective and to catch up with the latest trend in the industry. Logos do evolved as time passed by. It is vital to keep up with the changes.
Check out the infographic below which showcases the evolution of logos and see how each logo of big players changed overtime.
Source: GraphicDesignDegreeHub.com
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Peter
March 23, 2014 at 11:57 am
LoL I just can’t stop laughing at the last ‘masterpieces’. The one with the catholic priest and child could be true in a sarcastic way:) btw it is really interesting to see how the designs have been flattened through the years. Imo the minimalistic and simpler designs are more remarkable and easy to identify. Reminds me on a table game from my childhood which was about pairing company logos.
Ashley O'connor
March 25, 2014 at 1:06 am
Same here. I prefer to have simpler logo than complicated ones but would look something else. ^_^
Sudipto
May 8, 2014 at 11:37 am
Hey Ashley,
Nice post and Thanks for sharing these evolution of LOGO with us. Logo really helps in making good impression on people and also attracts customer.