Entertainment and media are decidedly one of the most dynamic industries in the world for various reasons. Considering the complexity of the sector, of course, there has been plenty of research into factors that affect it and so much more. And while these studies have had individual points of focus, the one finding that has largely been common to all of them is that user experience is highly valuable in this industry. The days when more content was all that was expected and needed of this industry are long over.
For this industry to continue having a successful run, it is now imperative to concentrate most of its efforts, if not all, on users. And when we say focus efforts on users, we mean endeavor to serve their diverse requirements and expectations, ensure high engagement rates, and strive to convert them into loyal customers. This observation is based on the rapid shifts experts have observed over the past few years — the kind of comments that serve as proof of the significant change the entertainment and media industry has been witness to. But if you are still on the fence about this, allow us to walk you through some other factors that demonstrate why user experience has been rendered vital for this sector.
1. Increased focus on fans: One of the most significant changes noticed in the entertainment industry is how the pursuit of a better user experience has led companies to focus on the fans intently. Not only are devoted users less likely to agitate, but they also spend considerably more than others. For the E&M sector, this has resulted in innovations for content-driven engagement in the form of countless new experiences. But remember, this can only be achieved when the company has access to extensive insights about its users.
2. Modern technology: The prevalence of modern technologies such as artificial intelligence, mixed reality, etc. continues to grow in the E&M industry. This, in turn, has boosted the emergence of new segments within the industry. In such a scenario, the success of any effort will depend on the quality of user experience and ensuring that the content is aimed at the right segment and delivered to them at the right time, via the appropriate means.
3. Decline in the pace of growth: Yet another vital factor that shows the growing importance of user experience in this sector is the decline in the industry’s growth. Of course, there are plenty of other factors that play into this decline. However, the critical underlying factor has been the pressing need for better and more innovative user experiences as we are now witnessing in emerging markets in the likes of India and Nigeria where entertainment websites like Skabash! continue to thrive despite the challenges faced in these environments.
There you have it, folks, some of the most fundamental reasons that undeniably demonstrate the importance of user experience in the current market. And if you wish to adapt to this change, one way to go would be to hire an entertainment app development company to help you navigate the challenges and deliver a quality product for your customers.