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How Does the Custom WordPress Design Affect User Acquisition?

WordPress is undoubtedly the best open source content management that helps you build amazing websites hassle-free. Its 1st version was launched over a decade before and it has been revolutionizing the internet since then. WordPress has powered more than 70 million websites which account for 23% of the websites all over the world. What makes WordPress so widespread is its architecture which is based on themes, templates and plug-ins. Apart from built-in plug-ins and templates, WordPress allows easy customization of these components and helps you build websites with enhanced features and functionality.


Any business, in the era of widespread internet and smartphones is required to be active on the web. It must target the prospects efficiently so that conversion rate is always higher than the bounce rate. Hiring a WordPress developer gives these companies the required boost which enables them to reach out to more consumers.

WordPress websites are easy to build and configure if no customizations are made. However, when you wish to create a tailor-made website, a lot of tweaks are made which require a seasoned developer who is well versed with the nuances of WordPress. A customized WordPress design has no alternative. You can go for designs that WordPress offers by default but it will not generate similar traffic as a customized one would.

Role of tailor-made WordPress design

A great User experience is what most customers demand when they choose the e-commerce portals or other websites for their business. They yearn for better features like easy check-out, advanced and intelligent search engine, better after-sale support from any website they visit.

What attributes must be present in a customized WordPress design?

Quick load time :

The website must have optimized images and other design elements so that it loads quickly even with a slower internet connection. Moreover, the WordPress website must also make use of cookies and caching techniques for faster loading. Those websites that loads slowly are often discarded by the users.

Responsive design :

As a matter of fact, more than 70% of the traffic now originates from mobile phones. Hence, to tap the vast user base, your custom designed WordPress website must be responsive and should be compatible with a large set of mobile devices like smartphones, iPad and tablets.

Careful selection of colors, fonts, and images :

The color, images and texts are instrumental in providing a unique design to the website. These elements must be chosen with care and after keeping the business goals, target audience, and the brand value in mind.

Strategic placement of links and buttons :

To create a UX that keeps the users hooked on to the website, factors like good navigation, strategic positioning of the links and buttons and a visually appealing appearance are highly significant.

WordPress is a widely acclaimed CMS that has the capability of creating simple websites like Blogs and complex websites like enterprise solutions with ease. In order to build a custom website using WordPress, your can hire dedicated WordPress developer from a reputed offshore development company and reap its benefits.

Written By

The blog has been penned by Bryan Lazaris, a web developer working with HireWebDeveloper. Blog writing is one of his hobbies and he makes it a point to share his knowledge and insight on the latest technological innovations, on-going trends, programming skills and much more. His experience and expertise are evident in his writing which has inspired many budding developers.

1 Comment

1 Comment

  1. Jonathan

    July 14, 2015 at 3:56 pm

    Actually the advice to hire a web developer is sound advice. Far too many people offer simple templated options these days with little or no thought given to UX. On top of that they then write content that would send most people to sleep forgetting that the purpose is to sell.

    A good designer will help you not only create something that end users find appealing and will interact with, but hopefully advise you to hire a great copywriter as well. And when you get the two working together the combination is pure gold.

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