Creative writers have a distinct niche. Some might be specializing in business development writing, while others might wish to focus on advertising related blogs. Whatever your niche might be, one thing is sure. Blogging is a profitable venture, if you do the right thing.
Before we focus on best blogging practices for freelancers and consultants, it would be necessary to consider why blogging works for consultants and freelancers as follows.
- Ability to find and convert clients while retaining them so as to get repeated business from them.
- Improved search engine rankings and making your mark as a blogger and consultant who strives for quality.
Listed below are some of the best blogging practices that freelancers and consultants need to consider in order to make their venture more valuable.
1.) Create a worthy impression
First impression is a lasting impression. This holds true for blogging too. As a freelancer, you need to focus on creating a lasting impression on your readers. You can start by checking your online profile and this includes the details mentioned in your About page. Maintain a unique profile picture in your online account and ensure that the same is consistent across all the pages of your blogging platform. This will help the readers establish a connection with you and you will be able to realize its benefits in near future.
Be clear in your approach. Research the topic well on which you desire to contribute. When your audience realizes that you have a clear policy and are well aware of emerging facts in your niche, they would definitely like to associate with you.
2.) Sharing Compelling content
While blogging one tends to deviate from the track and often starts writing on distinct topics. This tendency must be avoided and one should consider sticking to a particular niche. This will help you come up with compelling content that is appreciated by one and all. Writing compelling headlines is another fact that should be under your consideration, all the time. Most people judge the suitability of a blog post from the blog heading only and if you are able to come up with the same, nothing better than that. Follow this up with compelling content and you are all set to attract the attention of the readers.
3.) Add a local touch to your stories
Blog posts become worthy only when you add a local touch to the same. You may be writing about a local cuisine in your region and focusing on the taste component only. What better to add details of the ingredients regarding the fact from where you can procure the same in your local market? This will add a distinct personal touch to the story and the reader will identify with you in a better and organized manner.
Similar applies to other topics too and you can realize the true benefit of becoming a successful entrepreneur.
4.) Building Trust
A parameter for success is the trust factor, you are able to build with your customers. The best way of doing so is doing regular blogging. As a freelance blogger, you might be preoccupied with contributing posts to distinct blogs. Sometimes, it happens that a particular blog suffers owing to lack of time and other considerations. This reduces the trust factor that readers for that particular blog might be having in you. The best strategy to overcome the same is to contribute on a regular basis to your blog.
Focus on this imperative and you will be able to connect with your readers, thus helping build up the trust that might be lacking. Additionally, you need to offer authentic information to your readers, every time you start a new topic. Remember, the trust you build with your readers will take you a long way and help you succeed as a blogger.
5.) Promoting yourself with pride
This is imperative to attract readers to the blog. As a freelancer, you need to work on this factor too. Add an email signature to your every blog post. This not only adds a personal touch to the blog but also helps you build your reputation as a blogger. Talk about your blog on various platforms that you might come across.
You can also consider using social media websites as Facebook and Twitter to promote your initiative.
As a freelancer or consultant, you need to try every method possible to attract the attention of the readers. Follow the above listed advice and you will find a niche for yourself in the competitive world of blogging.
April 19, 2013 at 2:20 am
Alyssa, great post. I especially love the tip about including some local flavour in blog posts…think I might try that in the future.
April 29, 2013 at 7:11 pm
You discussed a significant topics here. I think it will be beneficial for the beginners in Freelancing world. Thanks.
April 30, 2013 at 12:15 pm
You are welcome Ricky!
May 8, 2013 at 1:16 pm
Very nice suggestion. the blog has always in local touch. always write content trustworthy. leave the identity about yourself as signature. it make the famous as blogger.
May 8, 2013 at 1:20 pm
The blog have always in local touch. content should be trustworthy. blog is very nice. blogger leave their identity at the end of blog.
May 9, 2013 at 1:25 pm
Content is major part of website, visitors see the content must and then visit other page of website. website always show the trust to visitors. Nice blog