The Retail industry is one of the most competitive businesses. Small and medium owners face this competition and they have to survive. Traditions aspects could not help their managing operations anymore. The world is getting digital. This circumstance makes it difficult to compete for brick and mortar businesses. E-commerce is increasing to especially save time! But there is an opportunity, that is people still want to touch, feel and see what they purchase. At this point, retailers should offer perfect experience and satisfaction to their shoppers. First of all, need to know “Where are their shoppers?” “What do they want and need?” “When do they come in to store?” “What paths are most used by shoppers?” etc. We can increase the number of these kinds of questions. Alright, they must know these answers but how? How it can be possible to know each shopper and behavior pattern?
Video Analytics provide all retail insights from the number of customers to their route map. Therefore, retail managers can enhance their management skills and efficiency. Because forthcoming strategies will be more effective and insightful. In favor of advanced analytics, every business operation will be coherent rather than intuitive decisions.
Multi-dimensional door counting technology can help businesses in many important areas and points involving data that include:
- Analyze shopper behavior
- Provide security
- To get customer metrics
- Provide customer attention
- Raise conversion rates
Measure the Effectiveness of Marketing Strategies
When retailers promote their products or services, how do they measure their results and success? Just with observation? owners and managers can easily monitor their in-store activities after ads and promotions. The footfall counting system helps you know which marketing strategies are most effective so that you don’t blow money on strategies that don’t generate returns.
Shopper Experience
Footfall counting provides peak time and most intense days. So managers can set up excellent routes, shelves, etc.
Optimizing sales and Conversions
Conversion rate is a key point for the retail industry. For measuring this rate, need to number of people who enter in-store and sales data. Thus, they can learn average sales per shopper.
Labor Allocation
People counting systems provide retail businesses to optimize and be effective in managing their labor. Retail stores peak hours can be determined according to foot traffic data. Therefore, managers can allocate staff and resources. This process helps to reduce expenses and costs.
Loss Prevention
Any retail owners have a goal to increase profit and minimize loss. These footfall counting systems provide retailer owners and managers with accurate data on both the sales floor and fitting rooms that are fully staffed during vulnerable times. This process ensures that the shopper is attended to and their actions monitored by employees.
Footfall counting system furthers improve customer services, especially for online stores. Retail businesses can improve their in-store customer services, engagement, and strengthen brand loyalty by using the counter systems to benchmark the number of shoppers who browse and buy immediately and those who take time to purchase.
People counting in retail allows you to change with the trends of traditional technology. If you’re looking for ways to bank new customers and/or trying promotions or media resources, the footfall counting system can give you a firsthand account of your success or where you’re lagging.
