Back to the days where the society is still devoid from the so-called digital marketing, one-off marketing campaigns were the biggest game in town for many decades. However, since the rise of the Internet, social media, in particular, the behavior of customer dramatically changed. And as social media becomes a necessary tool for many marketing strategies, customers in this generation (especially millennials) also expect for their relationship with brands to go beyond their product’s’ use-value. Hence, it’s time for marketers and business owners to harness a different approach, says Mohanbir Sawhney, Director of the Center for Research in Technology & Innovation and clinical professor of marketing at Kellogg School.
Author: Maria Estrada
Johnny Chen is the lead SEO specialist at Johnny Chen, SEO internet marketing. Over the years of research and development, he has continued to expand towards making website conversion more applicable for his onboarding clients with additional services such as content creation, social media distribution, and web development.