Online buyers don’t care how enthralling & astonishing your product is, if the photo doesn’t impress, they won’t buy it. This simple fact is enough to outline the significance of the product images in eCommerce.
Now the question is: Is it necessary to edit product Images before you upload them on Amazon? The answer is – “yes.” You may upload your product images on Amazon without editing, but you will find that these images don’t attract customers.
The result of this is that you don’t get better sales from Amazon. In this regard, you need to edit the product images you upload on Amazon.
But, some Amazon sellers simply don’t understand the basics of product image editing whether performing Organic or Amazon PPC. The most common mistakes they make are:
- Wrong Product Image Size
- Wrong Product Image File Type
- Wrong Product Image File Size
- Wrong Product Image Resolution
- Wrong Product Proportions
But to have perfect product Images on Amazon, you need all five of these right? By messing up with any one of these, you may do a lot of harm to your eCommerce business. Also, It affects your conversion rates and sales.
In this article, we want to cover these ‘image editing’ mistakes to give you a clear plan to follow so that you can do everything correctly for all future listings.
So let’s get started!
#Mistake 1: Image File Type/Format
There are numerous file types/formats available. Such as:
- And others
For Amazon product image editing you can use only one file format that is JPEG or JPG (Both the file formats are the same, just named differently depending on the operating system your device using).
The solution is simple: Just use JPEG/JPG file and nothing else! We still see listings with GIF and PNG images that are meant to be used for graphic files and illustrations, not product images! On Amazon, these formats won’t work.
#Mistake 2: Image File Size
Image file size won’t directly affect your image appearance, but it affects your listing’s performance on Amazon!
If your file size is too big, your product images will take a longer time to load in a viewer’s browser. The slower your product listing will load, the higher the chances of the buyer hitting the ‘cross’ button and never even getting to see your offer.
The image file size is measured in KiloBytes (KB), but for Amazon photo resizing, you need to keep this number down, all while maintaining excellent image quality.
By default, a good quality JPEG/JPG image sized 600 x 400 pixels that are somewhat equal to 300KB or more. 300KB is too much, especially if you have tons of pictures in your listing.
Then, how do reduce the image file size? Use compression when saving product images before uploading them to your Amazon account. By using compression, the size of your product image will go down significantly, but the quality will remain almost the same.
A perfectly compressed JPEG/JPG sized 600 x 400 pixels should be a maximum of 150KB for complicated images. If you have white space in your product images, the size can be as small as 50KB, which is perfect for Amazon. Also, it will load up quickly when buyers land on your listing page.
#Mistake 3: Image Proportion
One of the most common mistakes newbie image editors make when cropping and resizing their images is to screw up the product image by not considering its original proportions.
This issue is usually caused by the wrong method of cropping and resizing product images. It would be best if you kept the correct aspect ratio to avoid an outcome like this:
There are high chances that you don’t know how to edit and save your product images correctly, and this is the point where your business should opt for product image editing services.
#Mistake 4: Image Size
Now the most complicated one – Image size! From professional cameras, you get a very large product image size that you can’t use for Amazon listing! They’re way too big and take a lot of time to load due to their size. So it would be best if you edited them before uploading them to Amazon.
As a general rule, your gallery image should be 1600 x 1600 or more. But there is no real need to go bigger than 1600 x1600 pixels.
The exact size of the product image you use depends on the size of your Amazon listing, as the pictures have to fit within the listing width.
You can easily measure the width of your Amazon listing optimization by using this simple approach:
- Open up your listing and using a screen capture tool, capture an image of your listing’ description area.
- Save this image on your device.
- Right-click over this screenshot to get a list of options.
- Select properties > Details
And in the dimension section, you’ll see the exact width of the screen capture, which corresponds to the width of your listing.
If this sounds too complicated, then outsourcing product image editing services will be your best bet. Otherwise, stick with 600 pixels in width for all the images you use in your Amazon listing block. 600 pixels fit almost any Amazon listing out there, so that’s again a very safe bet.
What about the Height of the product Image? Well, if the width is 600 pixels, then the height should be 400 pixels. Height isn’t that crucial as it doesn’t as it won’t break up your Amazon listing.
Use the size that seems right for you when Amazon product resizing. If the image is in portrait format, the height of the image should be more than the width. In that case, the width will still be 600 pixels, but the height could be 800 or even 900 pixels.
#Mistake 5: Image Resolution
The image resolution is measured in DOT PER INCH (DPI). A digital camera takes images at 300 DPI, which is a much higher resolution and meant to be used for printing purposes. You don’t need 300 DPI for an Amazon listing!
The rules are quite simple here – use 72 DPI for any product images, design, graphics, or any other files for digital use.
Monitors can’t display more than 300 DPI, so that’s the industry standard and the right resolution you need for your Amazon product images, to keep their size relevant.
If you want to make your Amazon business successful, then you need to know that investing in high-quality product image editing services has a positive impact. The importance of image editing has proven to be a potent strategy in the world of eCommerce. Services like product image masking allow you to make a non-professional image into a professional one and improves the item’s marketability to increase the ranking and branding of Amazon’s business.
Still, Confused? Re-read this article as many times as needed to understand all the technical terms fully. Else, you can outsource Amazon photo editing services so that your Amazon product images will always be in perfect shape!
The importance of image editing has proven to be a potent strategy in the world of eCommerce. These few helpful product image editing tips can certainly help your real estate business beat the heat successfully.