A strong and effective sales deck is a necessary tool for any high-impact salesperson. But creating a deck that stands out from the rest can be tricky. Here are 9 tips to help you create an awesome sales deck that will wow your audience and help you close more deals.
#1: When Creating A Sales Deck, Show Your Passion
The first rule of sales is that you’ve got to believe in what you’re selling. When you invest time crafting a sales deck, make sure it reflects your passion for the product and company. Otherwise, why should anyone else care? High-impact sales decks come from people who are passionate about what they do. It’s this passion that will grab the audience’s attention and make them want to learn more about your offer.
#2: Online Sales Deck Examples Can Help Keep The Design Clean And Simple
Don’t overcomplicate things with intricate graphics or distracting colors. A high-impact sales deck focuses on getting one point across really well rather than trying to jam everything possible into the slide so you don’t forget anything important. If it takes too long for someone to go through your slides, then you’re doing it wrong. It’s better to have a sales deck that is easy and pleasant on the eyes and allows for convenient skimming than one that requires intense concentration and careful examination.
#3: Make Your Sales Pitch Presentation A Creative Mix Of Screenshots And Textual Information
People today are visual learners so be sure to incorporate images into your sales deck. However, don’t forget about written words as well since they provide lots of valuable detail as well as perfectly supplement any accompanying visuals. Be sure to use both text and images throughout your sales deck whenever possible – this will give you the best of both worlds when it comes to grabbing the audience’s attention and conveying information that helps them make an informed decision.
#4: Make Your Sales Pitch Deck Be Fun To Read Through With Compelling Headlines And Texts
Anyone who goes through your sales deck should feel like they’ve read a compelling blog post or article rather than slogging through a boring and arduous PowerPoint presentation. Give people the lowdown on why your product is helpful and what benefits and results it can yield (use statistics, percentages, and numbers for an extra dose of excitement). Instead of giving them a long list of features that may or may not be important to them, tell them how you can solve their problem in an easy-to-digest format that makes sense. Keep things lighthearted while still showing customers how much you care about helping them achieve the results they want to see.
#5: High Impact Sales Deck Examples That Work Work Best With Interactive Content
Try to add visual components that add a surprising element for extra excitement and intrigue. While it is important to note the benefits of your product in simple, straightforward language, try to show these results in a more engaging manner around the middle-to-end of the sales deck. Add animations through videos or GIFs that people can watch or click on if they want a more in-depth look at what you have to offer. For example, you could create a quick follow-up email sequence by adding an animated GIF with an “ACTION NEEDED” call to action at the bottom of a specific slide. This way when customers read about your product’s features and benefits, they don’t have to take your word for it – they can see exactly what your product does and how it might help them.
#6: Elegantly Designing A High-Impact Sales Deck That Work Is Really About Using The Right Colors
By now you should already know that people make a split-second judgment about the value of something based on color alone, so use this to your advantage when designing a sales deck. For example, if you’re selling software then go with cool blue hues to give off an air of trustworthiness. If you’re selling physical products then warm reds or oranges may be more appropriate depending on the nature of the item. Green is usually associated with money so it’s great for products that revolve around finance. Try to study up color theory to determine which colors go well with different types of products, since it will make your sales deck that much more effective in persuading people to buy.
#7: When Creating High-Impact Sales Decks, Be Sure To Include The Appropriate Call To Action
It’s not enough to simply tell people about the benefits of buying your product; you should also include a specific call to action at the end of each slide or along the bottom of certain slides (e.g. “Contact us!”). While you don’t want to be too pushy and try too hard to convince them, let them know what they need to accomplish after going through your presentation so they have a clear idea of what to do next. If you’re selling software then consider adding a slide that lists all of the specific advantages of downloading your demo or trial version instead of simply telling people to call, email, or chat with you for more information.
#8: High-Impact Sales Deck That Really Work Will Have Three Parts
The beginning, middle, and end of each presentation should be three crucial components to make your sales deck stand out from other presentations in your industry. When creating a high-impact sales deck, one great way to grab people’s attention is by including triggers at these key points throughout the presentation. A trigger can be almost anything including statistics/numbers, powerful quotes/words from experts, or even just interesting pictures that could relate to what you’re saying in the presentation. This way, your audience will have a clear idea of how your product can benefit them so they know exactly why they should continue listening to the rest of your presentation.
#9: A High-Impact Sales Deck That Really Works Must Have A Clear And Concise Conclusion To Close Your Business Proposal
A well-thought-out conclusion is a great way to wrap up a sales presentation and remind customers why they should buy your product. In the conclusion, it’s important to restate the main points from your presentation in an easily digestible manner so people have something concrete to take away from the meeting when you say goodbye for good. Also, try adding some kind of personal connective tissue by mentioning how this product will help them or save them money in their day-to-day life. If you can’t fit all of this information into a short concluding paragraph then consider including a call to action again.
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