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5 Services Recruiters Need to Run a Talent Acquisition Program

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In today’s candidate-driven market, it’s more important than ever that you have the right tools available to effectively support your talent acquisition program. Technological innovations have evolved how recruiters tackle talent acquisition, enabling them to have access to a greater pool of candidates and resources.

With so many changes and advances, you may be wondering if your talent acquisition program is supported by the right tools. If you’re looking to automate or streamline talent acquisition, you’ve come to the right place!

Here are 5 services that all recruiters need in order to run a successful talent acquisition program.

1. Candidate Relationship Management

A must-have tool for managing your talent acquisition program is a candidate relationship management (CRM) tool. A CRM system allows you to actively source candidates by building ever-growing talent pools. By using a CRM system you’re able to incorporate multi-channel usage, analytics, targeting messaging, and marketing in order to draw attention and interest to your company’s job openings.

Unlike other tools, a CRM system focuses on the broader candidate pool. The idea of using this system is that you’re able to pinpoint active candidates who haven’t yet applied for an open position.

2. Conference Calling Services

We live in a world of digital communication. From emails to text messages to direct messages, we’ve all grown into expecting instant communication. But, when it comes to your talent acquisition program, you’ll find that the more personal the communication, the better. Picking up the phone and calling a prospective employee is a good step, but you can take things even further with conference calling services.

With a conference call not only can you communicate using audio, but these services also support video communication as well. You can even share documents and whiteboard during the call. Once you know how to set up a conference call, you can make it part of your process to hold a conference call with prospects on a weekly or bi-weekly basis.

Another benefit of conference calling services is that they can be used to conduct interviews. This is especially helpful if you’re hiring a team of remote workers. Despite the distance, you can hold a very personal and face-to-face interview with potential candidates.

3. Applicant Tracking System

An applicant tracking system (ATS) is a centralized hub where you can process applicants and resumes, track interviews, and even organize external job postings. With an ATS you can greatly improve your recruiting and hiring process.

With an ATS there’s no need to spend hours sifting through resumes. Instead, you can use the system to screen resumes based using knockout questions and keyword filters. Other perks of using this type of system include:

  • Maintain a central database of new and repeat applications
  • Aggregated candidate information
  • Track and log communications with candidates
  • Sort and rank candidates

By using an ATS you’re able to enjoy the benefits of streamlined and automated processes that make recruiting and hiring much more efficient.

4. Google Analytics

One of the most overlooked tools when it comes to recruiting and talent acquisition is Google Analytics. Just as online retailers track how consumers land on their website, you want to understand which websites and other outlets are bringing job seekers to your company’s career site.

So why is this helpful? By using Google Analytics you can pinpoint which avenues are the most beneficial. For example, knowing which job boards are best serving your needs, means you can spend your time, dollars, and effort on recruiting in the best spots for your company.

Google Analytics will also show where your recruiting efforts or lacking. By looking at the numbers maybe you need to enhance your social media recruiting marketing or search engine optimization to draw more organic traffic to your website.

5. On-Demand Communication

While job seekers aren’t exactly retail consumers, it pays to look at them as such. We live in a face-paced world where we seek immediate answers. While your recruiting team spends hours each day manning the phones and answering incoming emails, chances are that you don’t have someone available around the clock.

To cover the gap in which your team isn’t in the office, consider using an on-demand communication tool. A tool such as an online assistant can provide the answers that job seekers may need. An on-demand communication service is even more important if you’re hiring remote workers. By having a communication service that’s always available, distance and time difference won’t impact the recruiting and hiring process.


Recruiting and talent acquisition is much easier when you have access to the right tools. By using any of the 5 services above, you’re able to optimize and streamline your talent acquisition program, making it more effective and fruitful now and in the long run.

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1 Comment

1 Comment

  1. Scott P

    March 13, 2020 at 3:09 am

    Companies that are serious about their long-term futures should be continually networking and building relationships with individuals who are at the top of their fields. Some day, they may wish to court them as potential employees.

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