As a small business owner, your technical IT skills may be lacking. While you might have excellent knowledge of your industry and competent business or sales skills, you will struggle to grow your business without a good website. In the online world, five seconds is too long to wait for a page to load. This is why you need to create a fast loading website and improve your small business’s SEO.
Here are some SEO tips that require few technical skills, meaning that anyone can do them.
Complete an SEO Audit
Before you start anything, you need to have a good idea of how you are performing. You can use a ranking service to determine how well each of your web pages ranks in search engines.
Once you have identified the areas which need improvements, these audit services will provide advice on improving performance. Start with the simple fixes, such as checking for bugs and removing large, unnecessary graphics.
Identify and Track Competitors
It is possible to learn from the successes and mistakes of others. If a competitor is performing slightly better than you, it is a good idea to check through their keywords and paid ads to see what is working and what isn’t.
Once you have this information, you can take steps to outsmart the competition. If you are single-mindedly focused on developing your own product or service, then you will be underperforming. Analyze your rivals’ content and produce an action plan to create something more user-friendly and helpful.
Hire an Expert
Once you have done everything you can from your end, you are left only with the most technical tasks. So you’ve identified where your website is falling short, as well as the successes and failures of competitors, now it’s time to get professional help.
SEO is a deeply technical exercise, which requires understanding and outsmarting algorithms. If you can hire an experienced technical SEO expert, then you have a better chance of rising to the top of search engines. If you cannot afford to hire a new employee, you can also invest in social media marketing services. This allows you to increase your following on Facebook, YouTube, Twitter and Instagram. As a result, you will easily be located in each of their respective searches as well as Google.
SEO is an essential part of any business strategy. We live in a digital age and therefore all companies must involve themselves in digital marketing in order to succeed. Luckily, there are some non-technical aspects that use online services to help you improve your SEO. For everything else, you can hire the services of technical SEO expert.