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5 Ways a Well-Designed Website Generates More Traffic

In the digital age, being in business means being online. A large part of bringing in traffic is a solid, attractive and functional website. The following five aspects of web design will help an online business grow and prosper in the present and beyond.

Speed

The speed of a website is the top factor in whether visitors will stay and engage with the content. As of 2017, about 80 percent of traffic will surf away from a site that does not load in under three seconds, which leaves webmasters and businesses very little time to make an impression. This is why choosing the right web hosting and creating an optimized design is crucial. A secure, well-designed site will utilize clean, minimal code that allows for fast loading and provides the best experience for visitors. Speedy sites also rank higher in the search engines, which makes them appear trustworthy. This brings in more traffic.

Clear and Concise

Aside from poor speed, nothing drives traffic away faster than a site with poorly organized content. When visitors arrive, it should immediately be obvious what the site is about and how they can interact with it. The UnderFit website is an excellent example of attractive design with an obvious purpose. The homepage uses white space and elegant fonts to draw the eye while immediately explaining the company’s line of products. It keeps all of the important content above the fold, which is good for both visitors and search engines. Design with clear intent will always prove to be popular with all ages.

Navigation

A good website design is not just about how it looks but more how it works. Visitors should be able to load the homepage and see exactly where they can go to find items or content. A top-center menu is a good choice because it is easy to see and a constant on each page. Using dropdown lists for subpages and categories is an efficient guide to large and complex websites. On e-commerce sites, the shopping cart should be easy to find and view. Webmasters should ensure that all links are working and all pages are loading to avoid confusion and poor ranking. In addition, secondary navigation, such as in sidebars, should appear in the same place in all sections of the site. People always return to a site they enjoy and can easily navigate, and they will be more likely to tell others about it.

No Stock Content

Using stock photos is an easy and inexpensive way to build web pages when first starting out with a site, but the practice should be avoided. The main reason for this is the site will look like many other sites that are using the same images. This creates distrust and may even cause a search-engine penalty. When creating a web presence, it should represent what the individual or company is about through both words and photos. Personal images lend a unique flair that will resonate with visitors and make them want to tell their friends about the business. This is especially important on a site that is selling a product or service.

Mobile Friendly

There are two billion people using the internet at any given time, and most of them are accessing it through tablets and smartphones. This number is expected to increase with time, which means websites have to be mobile friendly in order to keep building traffic. The modern approach to this is responsive design. This means one layout that will work on any size screen by automatically adjusting page elements. At UnderFit, a visitor using a tablet will see the same site as someone using a desktop computer. This consistency makes the site more attractive and will help it rank well for mobile users. While a responsive design costs more upfront than building a separate mobile site, it is a worthy investment to keep visitors happy.

When it comes to web design, looks aren’t everything. While most visitors appreciate a beautiful site, all visitors prefer one that works properly and helps them achieve their goals. Following the tips above will ensure an increase in traffic and a positive experience for everyone.

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Eileen O’Shanassy is a freelance writer and blogger based out of Flagstaff, AZ. She writes on a variety of topics and loves to research and write. She enjoys baking, biking, and kayaking. Check out her Twitter @eileenoshanassy.

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