Blogging, Digital Marketing

4 Advanced SEO Concepts Demystified

Search Engine Optimization is defined as the art and science of the Internet. SEO services are a combination of latest SEO tools, techniques and processes that help websites to rank higher on popular search engines. We have compiled the most common Advanced SEO concepts that help to enhance the search engine rankings.

Keep in mind that if you don’t follow advanced SEO concepts, visitors will not be able to find your website. It’s no secret that advanced SEO concept and your website are linked to each other. These concepts will help your website to get visible on the web in front of target market.  

4 Advanced Concepts That Boost Your Rankings

Quality Content: It’s no secret that content is king and quality content can do wonders for you. The top search engines analyze your website content and index in their database. If your content lacks quality, you are more likely to lose your targeted visitors.

In order to make your content worthwhile, it is imperative to choose your keywords carefully. According to SEO guidelines, you must have 3-4 targeted keywords per page. And keyword density must be 2-3%. It is advisable to avoid keyword stuffing which implies stuffing of keywords on the webpage to boost your website in the top search engines artificially.

Keyword Usage: Earlier, the concept was this: If your web page focused on a particular topic, search engines would find keywords in important areas. These areas include the title tag, heading tags, alt tags and text. Your web pages would rank faster by placing keywords in these areas. Even today, keyword placement is the important form of on-page optimization.

Major of SEO tools still focus on keyword placement to boost web pages. It is advisable to avoid overusing keywords which is known as keyword stuffing. It is considered as a spam.

Avoid Using Frames: Frames are not acceptable for the websites. Majority of search engines ignore web pages having frames. Frames are hard to separate from each other by visitors and are not useful to the Internet.

Using frames is not a good design choice for creating web pages. If you use frames, make sure that each frame has a title which indicates the content in that frame clearly.

Understand Spam: With increase in search engine rankings competition, website owners choose to follow search engine spam techniques to improve visibility in popular search engines.

Spam techniques are black hat SEO techniques including cloaking, keyword stuffing, hidden text, duplicate content and misuse of directories. Spam is basically the hiding of boosting techniques.

Here are a few black hat SEO techniques that are considered as spam:

  • Content Hiding: These are techniques where links are hidden when the browser renders a web page. Using color schemes is the most common approach which renders the basic elements invisible.
  • Cloaking: Cloaking is the process of identifying search engine crawler to show a different version of the web page to the search engine spider. It cuts down the changes of being reported by competitors that see the spammy web page.
  • Redirection: The web page is redirected by the browser in the same way so that the web page gets indexed by the search engine, but the user will never originally see it.

Final Thoughts

There are some of the ways which help to enhance the SEO of your web page with advanced SEO techniques. The most important thing to remember is that you must keep the content relevant even if you are making technical changes.

It is a challenging thing to master, but you will have a website that is optimized to a great level. To learn more about advanced SEO techniques, contact a reputed SEO firm. Please feel free to ask questions in the comments!

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Olivier Payet is a veteran WordPress blogger with experience launching successful websites and blogs. You can find him online: @Olivierpayet01

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