If you are a webmaster, then you no doubt know that conversions are incredibly important to the success of your website or online business. However, you might not know – especially if you’re a newer webmaster – exactly how to increase those conversions. One of the key ways to do it is through website design features. Below are the top three features that will help you increase your website conversions.
Limit the Options
As backwards as it might seem upon first thought, having too many options on your website can actually lead to decreased sales. In the marketing world it is known as ‘choice paralysis.’ In its most basic sense, choice paralysis is when visitors to your website become overwhelmed with the number of options available. In the case of an e-commerce site, too many options would be too many products. Simply cutting down on the number of products on your site and displaying only the very best ones that you have available will greatly increase your conversions. The idea is to lead as many visitors as possible down your sales funnel instead of having them aimlessly surf around your site. Businesses should look at their most successful products to promote on their front page. The more obscure products should still be accessible to visitors, however they can be left off prominent pages and visitors can be directed to these products through a search feature.
Display Your Products
Another website design feature that will greatly affect your website’s conversions is the way in which you display your products. It is important to display them in a good light and make sure that plenty of information on them is included. One of the easiest and most effective ways to do this – and it’s a method that sadly is not always used – is by including multiple photos or screenshots of each of your products. Show it from every angle and show it being used. Make sure that the light is good and that the pictures are taken with a high-quality camera. Your conversions will skyrocket if you display your products through pictures.
Offer the Chance to Close the Deal
If your visitors can’t figure out how to buy your products, they’re never going to become your customers. Make sure that you include a noticeable link to your check-out page. You don’t need a huge ‘BUY ME NOW’ button but a small button in a highly-visible and intuitive area is the key to closing deals, gaining more conversions, and successfully running an online business. There is no reason to re-invent the wheel, simply having a look at the common display features of the most successful websites like Amazon and eBay will be enough to garner a host of ideas.
Conversions are extremely important to the success of every online business. One of the best ways to gain more of them is to utilize the design features of your website. If you limit the options, include photos of all of your products, and include an easy-to-access link to your check-out page, you should notice your conversions increasing in no time at all.