Mobile

Top 10 Mobile Ad Networks for App Monetization

App Monetization is an important process as it brings revenue to app developers and publishers. There are a number of ways to build profit model and mobile ad networks are one of them. They act as a medium for app advertisers and app publishers where both can connect with each other and create business for the same.

In this article, I have listed some of the best networks which can be helpful to you monetize your app.

1.  AdMob

AdMob is one of the most popular mobile ad networks from Google. This tech-giant network has the cross-platform capability so you will surely get intact functionality to app integration from this network. AdMob is the perfect ad platform to use if you are new in the mobile advertisement.

Almost 1 million plus apps use AdMob and 1 million plus Google advertisers are using AdMob. Because of high CPM, it has become an industry-leading platform. Optimizing the AdMob network will help you to generate the highest CPM.

Types of Campaigns: CPC, CPM, CPI

Minimum Payout: $100

Payout Terms: NET 21

2. Chartboost

If you are a publisher of a game app, Chartboost is the best platform for monetization. This platform has become popular among game app publisher because of keeping user base altogether. Advertisements on Chartboost inspire users to download game applications.

It also offers campaign analytics so you can improve the performance of campaigns by analysing the available data. Developers can have access to the data by integrating with Chartboost SDK.

New game app publishers opt for Chartboost to promote their app and increase the number of app downloads.

Types of Campaigns: CPC, CPI, CPCV, CPM

Minimum Payout: $75

Payout Terms: NET 45

3. Unity Ads

Unity Ads is the innovator of the app monetization platform. The video ad strategy of this network is the main reason for its popularity and so have become a reason for evolution.

You can implement advertisement naturally in your app with Unity Ads. Player base app monetization is the most innovative idea that no one has thought of rewarding videos.

Types of Campaigns: CPC, CPI, CPCV

Minimum Payout: $100

Payout Terms: NET 30

4. Media.net

Media.net is widely known for its advanced process to place display advertisements by recognizing the user research intent. In its CPC model, it showcases the related search keywords which help to display different search ads which are already run by advertisers.

Many publishers have already obtained high conversions using media.net for application monetization. So far it has become highly revenue generated model for app publishers.

Types of Campaigns: CPC, CPM

Minimum Payout: $100

Payout Terms: NET 30

5. InMobi

InMobi has come up with a unique technique to target users called Appographic targeting. In this approach, it identifies applications which are already installed on the user’s device instead of studying user’s location and other geography metrics. For example, if the user has installed apps related to puzzles, its designed algorithm shows puzzle advertisements.

With InMobi, your app will be able to generate decent revenue and will get higher and higher over time.

Types of Campaigns: CPC, CPM

Minimum Payout: $50

Payout Terms: NET 60

6. Leadbolt

With advanced partner match technology, Leadbolt has become one of the leading mobile ad networks and provides dynamic ad delivery. In this ad network, advertisers can reach and obtain quality users with the use of analytics-based algorithms that help them to target the best-fit audience. With real-time capabilities, it helps advertisers to optimize on different platforms.

In addition, Leadbolt provides app engagement data so developers can make sure that advertisements don’t spoil the user experience. Publishers can connect directly to advertisers partners through Direct Deals Marketplace. You can have a decent amount of revenue because of its high fill rates.

Types of Campaigns: CPC, CPM, CPI

Minimum Payout: $100

Payout Terms: NET 15

7. StartApp

StartApp allows you to enable interstitial advertising, it means advertisement will be placed between two sections or pages of mobile app for a moment. If compare with other advertisements, it looks more interrupting advertising. But many publishers have got success in this and achieved a decent number in revenue.

Types of Campaigns: CPC, CPM

Minimum Payout: $100

Payout Terms: NET 30

8. Smarto

Smarto is another ad monetization tool which provides real-time bidding and programmatic advertising. It is considered for higher revenue model by many app developers. Smarto has connections with approx 390 demand partners and different platforms that are available for free registration. If you are good at partnering up with demand partners, you can be a winner.

Types of Campaigns: CPC, CPM, CPI

Minimum Payout: $100

Payout Terms: NET 60

9. Epom Apps

Epom Apps is considered as a top-rated ad monetization network. Their in-house team helps developers to achieve their high numbers in revenue model, by suggesting winning ad strategies.

If you are a newbie in the market, don’t worry about it. Epom Apps team is involved in the whole process, starting from ads selection to include in the custom SDK. It supports different types of ads formats including native, banners, videos and many more but optimizing advertisements smarty can help you to achieve more revenue, up to 30% higher compared to average rates in the industry.

Types of Campaigns: CPC, CPM, CPA

Minimum Payout: $100

Payout Terms: NET 45

10. AdColony

AdColony shows the high quality of ad content to drive higher user engagement. It is a mobile video advertising network. With innovative monetization and mobile video integration strategies, it provides instant play HD technology. It manages advertisements for Fortune 500 Companies.

Types of Campaigns: CPCV, CPM, CPI

Minimum Payout: $100

Payout Terms: NET 60

Developing a mobile application and marketing of it are different games, Picking up the right advertising platform for your mobile app can be a boring task. This list can be helpful in the process.

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Pete McCain is a technology startup enthusiast, associated with AppVelocity - the best mobile app developers in Toronto. He has collaborated with more than 50 entrepreneurs - over the last decade - to maximise growth and contribute to technical excellence.

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