4 Ways Quality Assurance Can Improve Your App Development Business

Whether you are pitching new Software as a Service (SaaS) or promoting a new customer-centric electronic device, quality assurance (QA) is critical. QA is the monitoring and evaluation of various product aspects to ensure that there are no stray hairs. Simply, quality assurance helps ensure that your business is offering customers the kind of service that will see them keep coming back.

Bugs and errors are inevitable, no matter how talented your team is. Nevertheless, they can also hurt your business’ bottom line and image if they are not taken care of early. The best way to avoid the negatives of bugs is by having strict quality assurance procedures in your business processes.

Quality assurance is in high demand in recent years. Below are four ways QA can help your business.

Customer Retention

You only have one chance to make a good impression on your customers – you can have more chances, but that would cost even more! If a user downloads your app and finds issues using it, he or she will likely never use any of your products again. This is the same case, even after fixing the flaws.

All the effort and money you invested into finding an end user is all in vain, and you have to start over. Furthermore, acquiring a new customer will cost you 7 times more than retaining a current customer.

In other words, you can’t make rookie coding mistakes that will be apparent once a user launches your app. Instead, have a QA team whose sole task is to fix such bugs before they even make it to the surface – or have a thick wad of extra cash to pay for customer acquisition.

Improved Cost Efficiency

Your own quality assurance team will help keep your business’ pockets full. Finding and fixing issues during the early development stages is much cheaper than fixing them after product release. Considering what the QA team does, they’ll definitely find and report errors and bugs even before the product is launched.

Save Client Time and Nerves!

Once you have all the fixes done on time, your customer will not need to spend time logging in and out of your app, saving plenty of effort and time. Your customers have a right to get fully functioning products within set deadlines. This way, they can start using your app right away without dealing with dozens of errors and bugs.

Fortunately, your QA team is dedicated to ensuring that your product complies with customer expectations. In other business niches, teams like EMMA International ensure your product is compliant to both national and international medical standards. Whatever your industry, your app should work properly without causing harm to your already busy schedule.

Extra Features Suggestions

A QA team knows your product inside out, and even better than anyone else in your entire business does. Since QA monitors both the technical expertise and needs of your clients, they can offer you a unique opinion of how a product or service should come together. In fact, the quality assurance team can work with your development to create a user-friendly app that offers the best user experience.

Conclusion

You probably concur that it’s difficult to focus on testing and product development at the same time. When you create a product, all you want to do is ensure that it executes properly. Sometimes, businesses are not bothered with in-depth testing because they’re focused on creating a product.

A team of quality assurance experts can come in and dedicate their time to checking the compatibility of your app with numerous browsers, devices, and the like. This means that there’s no one to distract your coding ninjas!