The rate at which many companies are accepting mobile is a true indication of the fact that the use of desktop is gradually phasing out. As it stands, mobile is now the way to go as it seems to offer better convenience for user engagement in virtually every aspect including e-commerce, new, information gathering and research.
From securing contact information to making purchases, many Indian app developers are already on the move integrating all types of conversions into mobile app development particularly in the realm of e-commerce. These days, the number of mobile users spending digital time on mobile apps is increasing with more and more people going the mobile way.
Unfortunately, many Indian app developers are faced with the challenge of how to effectively market their apps both on the web and in the Play Store. While marketing apps on the web (online) would require a set of rules including conversion rate optimization, search engine optimization (SEO), and content marketing, app creators will need to implement app store optimization (ASO) to get their apps marketed in the Google Play Store.
When it comes to promoting apps for conversion optimization most Android app developers would generally want to achieve two things – boost user acquisition and obtain more app downloads. Indian app developers looking to reach and retain a large throng of users should be able to have a basic understanding of conversion rate optimization, its importance, and how it can impact their business. As a matter of fact, there is no better way to stay ahead of your competitors than this.
What is conversion optimization?
Basically, users find apps by making keyword searches and browsing the app store. This method of searching for and discovering applications online is generally referred to as “organic search.” The conversion rate of an app depends on the number of users using a specific keyword to make searches online as compared to the number of users downloading apps by clicking on the obtained search results for that particular keyword.
Attaining better app store search rankings depends on the number of clicks and downloads an app generates. This is what helps to bring about a higher conversion rate. Indian app developers can use “app store page views” to measure the number of users who see their app. They can relatively use “app store downloads” to view the number of users who download their apps. One good way to calculate app store conversion rate is to divide the number of downloads observed in the app store by the number of app store page views.
Importance of conversion rate optimization (CRO)
When it comes to designing and developing mobile applications, there are usually lots of brainstorming and idea-generating involved. Most Indian app developers put in quite a lot of efforts to make an app look outstanding but when it comes to publishing the app, they end up relying on their gut feeling. In most cases, they feel that user behavior can be predicted, forgetting that the opinion of their users is not comparable with theirs.
Conversion rate optimization is basically the best way through which developers can ensure that their mobile application converts users. However, this can only be achieved when they base their decisions on data and not opinions. This has proven to be more beneficial for many developers and companies that want to streamline their conversion process.
While Indian app developers are putting in more efforts to enhance mobile app development, there is every need to ensure that they also impact their app’s conversion rate. Here are some helpful ways by which application developers can enhance their mobile app conversion rate.
First and foremost, it is important to understand that CRO and UX are directly interrelated. This explains the need to test every function of your app. To a large extent, this process can be quite challenging and even expensive. Nevertheless, testing is very important as it helps to improve conversion rate. An app that is not tested tends to incur a high bounce rate in which most users never return.
Generally, app developers will want to ensure that their apps download quickly and successfully to the devices they have been developed for. Basically, there needs to be a way to push out updates to users particularly when they are available. Depending on the version of the OS the app was developed for, it is expedient to test updates on every device so as not to lose users.
Interestingly, you do not necessarily need to have the actual device to perform testing as you can even make use of the real device cloud option. This helps to even save time and money for the developer as they can automate their testing when they can.
Personalizing experiences on mobile apps is simply an easy thing to do. Right from the onset, users can effectively set preferences that can enable applications to track their engagement and behavior necessary for making individualized recommendations. Apps can also provide content related to the locations of users. Just so you know, making your users feel pampered can go a long way in enhancing conversions. Apart from enhancing UX, personalization also helps to improve CRO.
Send app notifications
One huge aspect of CRO efforts that is relatively becoming moribund is email campaigns. Unfortunately, open and conversion clicks have lost their potency over time due to email “overload.” To this end, it is virtually more effective to send app notifications than just emailing. Whether you are using the “push” or “in-app” type of notifications, expect to have quick and easy results. No matter how engaged users may be with their device, they will always get to see the push notification popping up.
There are virtually two obvious reasons why visitors access mobile apps. It’s either that they are looking to make a specific purchase or they simply want to browse a service or product. Indian app developers need to be focused on honoring both purposes and effectively determine how conversions can be optimized for both purposes.
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