Seeing that social media is hands down one of the best ways to increase business leads, enhance business exposure and develop closer relationships with clients, it should come as no surprise that so many businesses use social media management tools.
So, what are social media management tools and why should you use them, after all, you can access your Facebook, Instagram and Twitter accounts just fine, can’t you?
Social Media Management Tools
In a nutshell, social media management tools are tools that help you to manage your social media accounts. That probably seems a bit too simple, so let’s break it down further. Social media tools like Hootsuite, which is one of the most popular social media tools at the moment, enable you to:
- Manage multiple social media accounts from the one place
- Track mentions of your brand among your followers and others
- Analyse social media traffic and identify important user trends
- Schedule messages and tweets across multiple accounts
Naturally some social media tools are better than others, like AgoraPulse which has made a big impact in a short space of time due to its user friendly interface and a myriad of other advantages.
However, whichever social media management tool you choose to use, you’re sure to find that you’re better able to manage your social media accounts. And spend a lot less time doing so too, time that you can now dedicate to other work related tasks.
The last point – having more time for other work related tasks – is an important one because this is why there are now so many social media management tools on the market at the moment vying for the attention of busy business owners.
Social media has become an important tool for businesses of all sizes, but it has to be managed effectively if it’s to actually deliver the results businesses want to see.
With so many social media management tools on the market today, and many more arriving all the time, it suffices to say that you’ve got your work cut out for you when selecting a good social media management tool to help you manage your accounts.
Along with Hootsuite and the very well received AgoraPulse, there are some other notable tools on the market, such as Sendible, a London based tech company, and Sprout Social, a tech company based in Chicago that’s also received good reviews.
Hootsuite may be the most popular social media management tool at the moment, but that isn’t to say that it’s the best choice – there’s far more to a good social media management tool than the number of members it boasts.
AgoraPulse has been garnering rave reviews from renowned reviewers like G2 Crowd and TrustRadius, with practically all users and reviewers giving this top social media management tool two thumbs up. If you’re looking for a social media management tool that’s user friendly, affordable, feature laden and delivers excellent support from a leading tech team, then AgoraPulse is likely to be the tool for you.
I am blogger and social media analyst.
