Reviews, Tech

Intellectual Asset Management Solutions

Boston, MA.  In 2004, Anaqua Inc. was founded to be a provider of the first comprehensive solution for intellectual asset management (IAM) and specialize in patent and trademark management software and services.

Anaqua’€™s IAM software is presently used by more than 200,000 users located in approximately 160 nations across the globe. It provides software and services to small, medium and large organizations in various regions of the world.

asset management

The IAM system enables companies to gain a significant competitive advantage from their intellectual assets as well as reduce IP-related risks. The company provides IP lifecycle management services for all types of IP and also assists companies in increasing their IP operational efficiency through collaborative, web-based automation. One of the primary objectives of Anaqua is to give businesses the most advanced intellectual asset management solution.

With offices in the United States, United Kingdom and France, the private firm has developed solutions incorporating the IAM best practices for many companies, including Ford, Coca-Cola, Microsoft, Kimberly-Clark and BAT it has handled more than $500 billion worth of Intellectual Assets.

Since its foundation, the company has developed a proven track record for consistent delivery of new and improved solutions. It has a highly experienced and skillful team comprising of individuals, such as Jack Morgan, SVP of Client Services; Denise Cheung, VP of Product Management; and Dave Bartle, Chief Architect, who are committed to providing successful IAM solutions to their clients.

Anaqua’s IAM solution is available in four modular versions that include ANAQUA Enterprise (designed for large organizations with global IP portfolios and complex needs); ANAQUA Express (designed for smaller IP teams); ANAQUA Element (a cloud-based solution for IP professionals dealing with small portfolios); and ANAQUA Essential (designed for law firms).

“We will continue to add new IP services to the ANAQUA platform” said Priya Iyer, CEO of Anaqua, in a press release announcing the launch of its Intelligent Scanning Services.

The company’s software has significant advantages over other available solutions. While other solutions are narrow in scope and focus more on the IP filing and prosecution process, Anaqua’s solutions are much more advanced with regular updates and excellent customer support.

Last week, Anaqua made headlines when it was reported that it received a major growth equity investment from Insight Venture Partners. The deal would permit the company to enhance and expand its intellectual property software and services.

€œThis is a very exciting step for us,” said Iyer in a statement. “Anaqua’s growth has brought us to the point where it is time for a new phase of strategic expansion requiring new resources for accelerated market development in all geographies, as well as continued investment in products and new IP services. We will continue to serve our clients with the same team and same product and service offerings but with expanded resources for future growth.”

By perusing the website of Anaqua, visitors can find an array of client case studies, such as Ford’s five levels of strategic IP performance, Fox’€™s Global Trademark Management webinar, and HP’€™s Capturing Value with an IAM Solution webinar.

Other website resources can also be located: webinars, IP business tools, videos and its regularly updated blog.

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I am a Senior at the University of Texas majoring in Consulting & Change Management.

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