7 Ways To Build Authentic Engagement With Your Customers

Back to the days where the society is still devoid from the so-called digital marketing, one-off marketing campaigns were the biggest game in town for many decades. However, since the rise of the Internet, social media, in particular, the behavior of customer dramatically changed. And as social media becomes a necessary tool for many marketing strategies, customers in this generation (especially millennials) also expect for their relationship with brands to go beyond their product’s’ use-value. Hence, it’s time for marketers and business owners to harness a different approach, says Mohanbir Sawhney, Director of the Center for Research in Technology & Innovation and clinical professor of marketing at Kellogg School.

Bubba Ginnetty Interview

With social distancing changing the landscape of live concerts & comedy shows, we speak to Ryan Ginnetty who recently launched the revolutionary experience called InCrowd, an original multimedia show that creates an interactive stage where performers interact from Los Angeles via Zoom with fans worldwide who are safely at home. With his background in comedy and stage/touring production, he meshed his two passions together to create InCrowd’s first production “The Secret Comedy Show,” a weekly comedy series/stand-up featuring comedy legends like Sarah Silverman, Drew Lynch, Damon Wayans, Bryan Callen, Taylor Tomlinson, Tone Bell, Ron Funches, Brad Williams, Iliza Shlesinger and Reggie Watts. This partnership has allowed InCrowd to sell out audience from all around the world, and they have already reached more than 7.5M impressions.

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