As video hosting sites such as YouTube have hundreds of millions of users, there is a great opportunity for businesses to use the service to promote their brand online. Producing video content is a great way to show that your businesses has well-developed social media, which will attract a wide audience to your site.
Product based companies may use videos to showcase a new product or may even offer exclusive promotions to their customers that shop online. Watching a video can often be more engaging than reading pages of text, and appears to be a more interesting way to communicate to your audience.
Creating a video that is professional, engaging and reflective of your brand may set you apart from other competitors that are less proactive with creating marketing campaigns.
The best part of producing video content is that once it’s live, it can be embedded on various social networking sites such as Facebook, Twitter and YouTube, as well as being presented on your own website. As videos are available on the web for some time, your business will be recognised by a wider audience, and this information will then be shared across the networking sites.