Do you think Instagram is easy? No, but yes if you know how to operate it.
Instagram is a very crowded social media platform, hence, there is tight competition amongst its users. If you follow the boom and growth of the application, you know that its usability and functionality keep on changing and innovating to cater to the needs of its users. From personal use to advocates, it ladders up to the very massive business world. Talking about a humble beginning.
Aside from captivating photos, utilizing videos to attract engagement is huge on Instagram. Moving pictures, charming pieces of music, and great captions add more excitement to the social media platform. Just like photos, one is not assured engagements by uploading tedious videos. Everyone wants to be on top, stir and collect engagement and be popular, that is why Instagram may never be easy.
Are you ready to play the Instagram game?
There are things you need to prepare before joining the IG game:
- Creative Content
- Perfect filter and editor
- Time and effort
On Instagram, you are allowed to upload photos, videos, create your own IG TV, or even sell. The very basic among the contents is the photos. Video, on the other hand, creates equal, or more, engagement because it is a perfect combination of visual and sound, which stimulate the brain more than a photo can. Videos, indeed, are the best arsenal in playing the Instagram game.
How to Use Videos to Boost Your Instagram Engagement?
- Create a unique video content
It is very hard to say “create your own unique video content” because products come from accumulated ideas and insights. But if you start with something refreshing for your followers and other users, something that can attract or make them wonder, and something that can make them feel belong, you will surely trap them in your sticky spiderweb.
If you are promoting your business or products in your Instagram video, using the most relevant hashtags in your industry is one of the most effective strategies to make your video content easier to find.
Hashtags For Likes is a useful tool to get hashtag suggestions based on your keyword selection. Incorporating the best hashtags for your Instagram video will help your viewers find your video and help you increase your reach as well.
- Use a video to announce something exciting like contests, promos, teasers, etc.
Everything on Instagram is exciting, so must your videos. If you have contests, announcements, or just soliciting suggestions, have them on videos and create engaging captions. You want to create your community and this step will give you that. If you have to upload a video, please make sure that it is worth the time of your followers so they will follow your story and create engagement.
- Do live videos
Instagram users are more entertained by live videos than uploaded ones because they are real-time, lengthy, more personal, communication is easier, and users with similar preferences gather together on one page expressing themselves. It’s a riot. These are the moments when you can see how many users are actually into your account and how many are interested in the kind of content like what you are offering. Instantly, you can acquire the statistic and conversion of the users. You can easily study what phase you had the most viewers and what phase they had dropped. After the live videos, do not forget to remind them to follow your Instagram account for more.