To increase your online visibility and search engine rankings, a local business must focus on search engine optimization. If your online presence isn’t fully optimized,
Author: Chris Marentis
For nearly three decades, Chris Marentis, founder and CEO of Surefire Social, has been responsible for driving innovation and sales growth for large media and e-commerce brands as well as start-ups. With a long-history of counseling local businesses about their marketing efforts, Marentis provides insight on what it takes for small businesses to succeed and thrive in today’s evolving digital environment. His notable career includes creating the foundational blueprints for online marketing, e-commerce and content branding for AOL's Interactive Marketing group, where he served as Senior Vice President. While CEO of Clearspring Technologies, Marentis developed one of the most widely adopted venture-backed Web 2.0 technology platforms. Marentis is a frequent speaker at local digital marketing conferences and a contributor to SMB and technology-focused publications.
10 Must Have Social Media Resources for Marketing Local Business
For local businesses who are attempting to avoid social media, or think it’s not necessary to keep up with the competition, they should definitely think
Google App Updates – Where’s the Communication?
It appears that Google made some changes to a couple of their Android applications recently, and based on feedback from an associate, it wasn’t announced.
Local Business Owners – Protect Your Domain Name!
Every local business should have a local business website, and with that website, they should have a unique domain name that represents their business. It’s
Local Business Online Marketing Blueprint – It’s A Sketch, Not Set In Stone
I’ve written several times about what I like to call the ‘Next Shiny Object Syndrome’. I see it all the time. Local businesses and individuals
Important Social Media Info For Local Business Beginners
Many local business owners are social media savvy. At the same time, I still come across several local business owners who are confused and bewildered
Facebook Continues to Dominate with Exceptional Growth Worldwide
A social network that started from a Harvard dorm room in 2004 as a way for Ivy League university students to network, Facebook very quickly
Google+ vs. Facebook – Local Businesses Need To Get Clear on the Difference
Google+ has quickly grown since its roll-out by Google in 2011. However, it doesn’t appear to be picking up the popularity that Facebook did rather
Inbound vs. Outbound Marketing Tactics for Local Business
When trying to attain contractor leads and grow a local business, one has to consider the ever changing phenomena we call the Internet. People market
Defining Hashtags For Local Business
For most local business owners, the term ‘hashtag’ isn’t new to them by any means; yet if you asked many local business owners, they might
Using Collaborative Databases For Your Small Business
In today’s busy and virtual world, we often find that we’re traveling, in meetings, or on the go as small business owners, and at times,
The Importance Of Creating A Marketing Calendar For 2012
The #1 Rule of a Marketing Calendar is to make sure you have one for your local business! But unfortunately, many do not. What is
The Importance Of Keywords and How To Use Them For Your Local Business
With the advanced online technology available for people to use nowadays, people shop, research, and look up whatever they want by simply typing a word
Inbound Marketing vs. Outbound Marketing For Local Business
With the internet continuously growing and expanding, local businesses have to continually find creative ways to market themselves. People use the internet to search, find,
The Right And Wrong Way To Get Inbound Links For Your Local Business
We emphasize with our clients the importance of inbound links for local business constantly. When having a website, inbound links can be helpful by improving