When trying to attain contractor leads and grow a local business, one has to consider the ever changing phenomena we call the Internet. People market themselves creatively each and every day. When trying to reel in customers, what are you doing to set yourself apart from the competition to make those customers want to come to you?
Every local business owner needs to realize that nearly one third of the US population is online for approximately 3 hours each day throughout the week. During those three hours, they visit numerous sites. They shop, communicate, network, research, and so much more with just a click of a mouse.
With this being true, marketing your business in a way to attract traffic to your site is vital. You need to be informative, have special offers, use social media networking tactics, and make some changes so you’re not using the outbound marketing tactics that are now, in many ways, outdated.
Don’t get stuck in the rut with outdated marketing tactics
Outbound marketing tactics mean that you are pushing information and basically begging for leads. If you want to be more cost-effective, studies have shown that the traditional outbound marketing isn’t the best use of your resources today, such as snail mail, telemarketers, commercials, trade shows, etc. It’s time to start using more inbound marketing tactics instead. Statistics show that inbound marketing tactics can generate more revenue for your company and are more cost effective when compared to outbound marketing.
Start adding on the layers to boost your inbound marketing tactics
Inbound marketing tactics have replaced many outbound marketing tactics for most local businesses, and you do not want to be left behind!
Some inbound marketing tactics include:
- Social media marketing
- SEO (Search Engine Optimization)
- Lead nurturing
Research shows that traditional ways actually cost 60% more per lead when comparing them to inbound marketing costs. Aren’t you looking to save money with a higher return on investment? I’d like to think any savvy local business owner would say a resounding ‘yes’.