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Facebook Continues to Dominate with Exceptional Growth Worldwide

A social network that started from a Harvard dorm room in 2004 as a way for Ivy League university students to network, Facebook very quickly caught on and grew in popularity after it became accessible to the public in 2006. Within a very short period of time, the megahit social media network had millions of users, with more than 500 million by 2010. And resources, such as Jan Rezab, CEO of Socialbakers, believe Facebook will exceed 1 billion users within a few months as we move into 2012.

 Socialbakers reports that over half of the U.S. population uses Facebook. But maybe one of the even more impressive aspects of Facebook is its growth around the globe.  Facebook’s impact has been far reaching, and it’s clear that other social networks are becoming outnumbered. Per Socialbakers, over the past 3 months, just a little more than 50% of Facebook’s overall growth occurred in only eight countries in Asia and Latin America, including Vietnam (2.8%), Indonesia (3.5%), South Korea (3.3%), Japan (3.7%), Taiwan (2.4%), India (12.8%), Brazil (18.5%), and Mexico (4.2%).  Do the math, and Brazil and India captured 33.3% of that growth where Facebook’s on the way to surpassing the most dominant social network in those two countries, Google Orkut.

Facebook’s success can be credited to several factors. As reported in a recent Mercury News article, “Facebook’s relentless spread is a vindication of founder and CEO Mark Zuckerberg’s growth-first principle” where the social network has “focused primarily on adding users, not building revenue” since its inception. Aside from founder Zuckerburg’s creative and genius factor, Facebook’s ability to have a borderless effect around the world is evident. It’s universal and easy-to-use, allowing friends and family to easily keep in touch. It’s also possible to translate Facebook into a user’s local language via a software application the Company launched in 2008. In addition, Facebook has built-in geographic modifier capability, meaning that users have a local experience while being able to network globally. Facebook’s search capability also allows individuals to search within Facebook similarly to how we use Google, Bing, and Yahoo to find businesses and people around the world.

On the business side, Facebook has come a long ways in building a successful platform for businesses to market their products and services. The search and geo-modifier capability mentioned above is huge for local businesses who want to be found by their local market online. Facebook also gives businesses the ability to reach almost a billion consumers in an already-made network where businesses can create Facebook ads and more that can specifically target certain users based on a variety of demographics, including age, location, gender, user preferences, and more.

Facebook’s staying power is also evident in its ability to change its user interface fairly often, and still retain its users. Sure, many of them will gripe about the change over the first few days after it’s occurred, and many even post their frustration directly on Facebook about the change. But in the end, they all still stay, and after a few days of getting used to the new look or updated capabilities, all goes back to normal and the users go back to business and networking as usual.

Written By

For nearly three decades, Chris Marentis, founder and CEO of Surefire Social, has been responsible for driving innovation and sales growth for large media and e-commerce brands as well as start-ups. With a long-history of counseling local businesses about their marketing efforts, Marentis provides insight on what it takes for small businesses to succeed and thrive in today’s evolving digital environment. His notable career includes creating the foundational blueprints for online marketing, e-commerce and content branding for AOL's Interactive Marketing group, where he served as Senior Vice President. While CEO of Clearspring Technologies, Marentis developed one of the most widely adopted venture-backed Web 2.0 technology platforms. Marentis is a frequent speaker at local digital marketing conferences and a contributor to SMB and technology-focused publications.



  1. Prakash

    February 10, 2012 at 11:21 am

    People like facebook , me also use it a lot….i don’t know why but this is really great social networking site……
    Thanks for sharing it……….

  2. Danny

    February 12, 2012 at 7:06 am

    It’s true, Facebook will be difficult to beat, and looks like it’s here to stay.
    But not in China, but the chinese version called renren is almost an exact copy of facebook.

  3. Stella

    February 14, 2012 at 3:27 am

    its very noticeable that Facebook really take over the world especially in teenagers.almost all the world using this site and hopefully it will get number in the top rating sites of world

  4. Ryan Hawan

    February 20, 2012 at 11:51 pm

    No innovation has captured the world like Facebook. Hope FB will make security tighter and fined ways to remove bugos profiles soon.

  5. VGP

    March 3, 2012 at 9:34 pm

    Facebook is the real deal if it is used wisely not like how it is been abuse nowadays. But educated users of facebook can use facebook successfully to their benefit

  6. mdenise

    April 4, 2012 at 2:30 am

    Facebook is THE social network, if you know what I mean. You’re right about keeping their users despite the changes they apply on their layout and settings. But I think also that Facebook should lessen altering their layout because people like constant things, especially with those that they use often.

  7. Brain

    April 10, 2012 at 9:48 am

    The most positive factor about Facebook is that it is user friendly and normal people easily understand it. Facebook includes many attractive features which increase users. That’s the reason behind success of this social networking website.

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