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Why Should Startups & SMEs Go For Mobile App Development?

What if startups and SMEs should leverage the benefit of the mobile browsing habits of their users? You will get a host of business advantages that can give your business a competitive edge in the market. That’s what I am going to discuss in this blog.

Do you know that 44.85% of people have a smartphone these days? And they generate billions of dollars of revenue every year. There is no doubt in the fact that it’s a first-stop solution for our 90 percent of queries.

What if startups and SMEs should leverage the benefits of the mobile browsing habits of their users? You will get a host of business advantages that can give your business a competitive edge in the market. That’s what I am going to discuss in this blog.

Today, there is a paradigm shift in user behavior. Now they opt for online shopping in place of visiting outdoor stores and use mobile applications more as compared to websites. And with this continually rising percentage of smartphone and iPhone users, mobile app development is the best decision that an entrepreneur should make for their business.

According to Statista, global mobile app revenue could reach $935 billion in 2023. If you see the mobile app development stats, then currently there are 2.8 million apps available in the Google Play Store and 2.2 million apps in the Apple App Store for download. No wonder the mobile world is flourishing; its penetration rate is increasing at a constant pace with no downfalls.

How can Mobile App development benefit your business?

The mobility factor of smartphones and iPhones is relentlessly providing a new shape to industries in the market. In the past few years, we have seen desktops substituted with these advanced cellphones, and the gap is growing day by day.

It’s no longer a contact device but an essential part of our daily lives. All these factors give startups and SMEs potent reasons to go for mobile app development in their new venture.

Here, I have listed all the significant reasons that make mobile app development important for every business. Let’s dig in…

Higher Productivity

For developing a mobile application, you will find a large number of code libraries available for use that can save the developer a lot of time. And now, cross-development platform technologies like React Native and Flutter make it easier to create Android and iOS apps with a single code base.

With these readily available scripts, your developer can save significant time and develop a feature-rich application developed from scratch. Thus, it provides higher productivity and launches the app into the market faster. It improves the products’ time to market and gives enough time to devise strategies for better results.

Globalize Your Business Network

Through business app development, you can provide your brand with global exposure. You can market your products and services offered to offshore customers too. It will expand startups’ as well as SMEs’ networks across geographical borders and reach different people.

Consumers can research and grab the products online and compare them with the different choices available there. In addition to this, you can optimize your e-commerce app to improve its visibility in the international market.

Higher Returns on Investments

Android is an open-source platform, and iOS is considered a closed-source platform. Both cost less and allow the developers to access the SDK and development tools for free.

And not just this, there’s a large pool of mobile app developers available in the market with the best and most updated skillset. Therefore, the business should invest in the app’s marketing and experienced resources, which are readily available. In return, it provides profit-harvesting results with a high ROI.

Boost Business Sales to a Great Extent

Developing a business application benefits from low barriers to a successful business. Consider an eCommerce app; in this case, cell phones account for the majority of sales. Users prefer mobile phones more than desktop computers, and we know why.

With the mobile app, you can increase your sales count to a great extent. It gives a new business opportunity to different people, such as rural workers, young entrepreneurs, homemakers, and some developing countries too.

With the advancements in web technologies and trends, an online presence with an application can be set up at an affordable price rather than having to open a brick-and-mortar store for selling or buying goods. It helps startups and SMEs to set up an online platform that is accessible to all and needs no extra investment. You can even hire Indian developers for your project as they are much more accessible and cost-effective too.

Cost Saving

E-commerce applications allow for lower-cost engagement with valuable customers while also promoting the business to a large number of new customers. Hence, startups and SMEs can save a large amount of money on traditional advertising and other marketing activities.

The business application provides comparatively lower-cost engagement with potential customers and endorses the business to many new customers.

And the best thing about the mobile app is that it offers safe and secure online payment options. They have highly secure payment gateways and, thus, accept payment by UPI ID, credit card, debit card, or PayPal. Privacy and data confidentiality are truly ensured.

Free Online Marketing is Possible

Tapping the potential of business apps for startups and SMEs as a good marketing channel is vital. If any users sign up on your app, you get a subscriber that you can use for marketing campaigns and promoting products in the future. You can market your products or services by sending push notifications to the people who have already subscribed to your marketing channel or have your app installed on their mobile devices.

By sending push notifications, you can keep users who have already subscribed to your marketing channel or app installed on their mobile devices engaged.

Summing Up

Business apps are designed and developed with customized features that engage users, filter products, enhance customers’ interests, and thus augment business success. It provides a wider view of customer choices, online transactions, and other important activities. This, in turn, polishes the business and its marketing plans and offers refined user information.

Developing a business app needs all-inclusive knowledge of the impression and the goal of the business. For this, you need to consult the mobile app development companies in India. They will help you out and provide you with the best mobile application.

Written By

Sneha das is a senior technical consultant and a persuasive writer with 8+ years of rich experience in development and technology. She writes exemplary articles in the field of technical communication based on her research. She helps people to learn more about the latest technology trends in the technology and development niche.

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