I’m often contacted by friends and family, about whether or not they should invest in a website, many of them are unsure about getting one, and the benefits of having one. The information below, is more of a generalization, as the benefits can vary, depending on the market sector the website will be in.
However, below are 7 of the most common ways that your business can benefit from having a website:
1. Exchange of Information
All websites provide a very convenient way for you to communicate with your buyers. You can put your opening hours, contact information and provide images of all the various products you offer, and also include a contact form that buyers can use to get in contact with you, for inquiries. It’s also possible for you to provide promotional videos that will help your business better engage with your customers. Lastly, it’s also a more effective way to promote your social media presence, so you can build a community of potential clients.
2. Save Money
Offline methods of advertisements, like magazines and newspapers, cost considerably more than advertising on the internet, this is not to mention the diminishing returns you typically get on more traditional methods of marketing. Even those business owners that choose to use their website, solely as a brochure, are likely to attract a lot of traffic to their business, at a significantly lower cost, than if they used your traditional print. In addition to that, electronic media also has a large well-established audience.
3. Beat the Competition
If your work website is in a field that has a lot of competitors, how many of them do you think have extensively a good website? Or, how many of them do you think to have a website at all? By establishing your own presence online, that is significantly better than your competition, you can gain, a considerable amount of the market share at little expense to yourself.
4. Growth Potential
A website is an excellent tool for enticing investors to your business. This is because of the kind of information that you can put on it, such as you’re about information, what you’ve achieved and your future plans.
5. Create Return Business
It’s very easy for someone to lose a business card or forget the name of an individual they found in a phone book, for example. However, if they have your website stored in their favorites, they can very easily return to it, whenever they are seeking information that you provide. This, combined with helpful interactive information, providing questions and answers at the highest level, will all, in turn, help attract local customers. Another excellent benefit to having your own website.
6. Build Brand Awareness
A website is like an extension of your business and its brand. It gives the business owner the opportunity to provide products and solutions without having to pitch it to anyone. Your website is out there, selling for you, and presents the customer with the opportunity to leisurely learn about your offers, ensuring they make the most informed decision when they do so.
When you add content to your website, you open up the opportunity to express, in relative detail, everything that you feel your buyers need to know. In that respect, your website becomes a benefit to both your website viewers and yourself. There are many online branding tools that you can use, that you should consider investing in, when building your website.
7. Get Interactive Feedback
Websites today can be seen as multimedia affairs. You can create your very own blog, and add audio, video, forums, live chat, RSS feeds and even podcasts. All of these elements are capable of attracting viewers and potential clients. You can offer advice to people, directly providing them with the expertise, building up a reputation in the process. When you opt to dialogue directly with your customers and potential customers, you can gain the kind of feedback that offline marketers cannot, setting you a part from them.