Connect with us

Hi, what are you looking for?


The Strengths of Facebook and Twitter for Business


Facebook is undoubtedly the most popular social network today.  With 845 million or so active members worldwide and with each user spending an average of 20 minutes on the site, any business stands to benefit from the proper use of Facebook.

A business can benefit from Facebook by putting up a Facebook Page. Some people use their personal Facebook profile to create Facebook Pages.  When you post on your Facebook page as an Admin, your Facebook page name—not your personal name—shows on the corresponding post. This means that you won’t have to worry about mixing business with personal stuff.  Your Facebook Page subscribers also won’t be able to see your personal profile.  As a Facebook page owner, you can designate Facebook friends as Admins.  These people will only need their own personal login details when using your Facebook page.  Alternatively, you can choose a business account and create a business page directly without using your personal profile.  However, you won’t be able to use third-party apps and customize your page if you choose this.  Some best practices when putting up a Facebook page are:

  • When adding admins, choose only people you trust.  So far, any admin can remove other admins (even the Facebook owner himself).  If an admin is only temporarily working on your page, remove him as soon as his work is done.
  • Customize the public appearance of your Facebook page. Add a custom header and profile picture that reflects your business. You can also customize your Facebook page using third-party apps like Pagemodo, or if you’re familiar with HTML, you can use iframes.
  • Use default apps like Photo, Links, Video, Events, and Notes to your advantage. Sharing and responding is the way to engage people on Facebook.
  • Contests are also a great way to promote your page.  Remember that Facebook only allows the use of third-party apps when hosting contests on Facebook. You can use Wildfire and Involver for this.
  • Use Facebook Insights to check your page stats.


Twitter is one of the top social networks that have been on the rise, as seen in this Ignite Infographic.  The others are Pinterest, Reddit, LinkedIn, and Tumblr.  Twitter is a source of breaking news, interesting blog posts, and quotable quotes.  There’s something addicting about retweeting a 140-character-or-less Tweet.  That said, here are some of the best practices for Twitter:

  • Fill in your Twitter profile.  Use the profile settings to link to your blog and to sound interesting to your niche audience.  When people read the few words below your Twitter handle, will they be motivated to add you to their “following” list?
  • Hashtags can become trending topics or search items.  Use hashtags in your Tweets and in your profile.
  • Retweet and respond to tweets that mention you.
  • This RingCentral blog post suggests that you promote tweets in search and post tweets that are valuable to your audience.
  • Follow thought leaders and industry leaders.

With that being said, social media is a definite platform for businesses when it comes to branding and client interaction.

Written By

Leiden Johnson is a photographer by trade but loves all those geeky, tech stuff and the outdoors. If she's not working or going out, you can see her in front of her computer either writing about anything or playing MMORPG’s which helps her to be more creative in her photoshoots. Follow her on Twitter.



  1. Cristian Stan

    November 1, 2012 at 3:47 pm

    Hi, Leiden! I agree, social media is great for business, but not any kind of business: usually for gifts, books, car/bike parts, generally speaking – consumer goods

  2. Audrey Lelan

    November 2, 2012 at 5:39 am

    Social media marketing is on the rise and I totally agree with you that is every business uses it the right way they can be able to get the most of out. In my company we mostly use facebook and twitter, and lately we have started using pininterest.

  3. andro_simar

    November 2, 2012 at 9:41 am

    I just know that any admin can remove other admins, Thanks for nice info,

  4. Andru

    November 3, 2012 at 10:48 am

    So many people advertise and promote their business on social networking sites like facebook and twitter. These sites enjoy billions of active users that come online daily to access their account and make complete use of internet. Facebook and twitter users can be easily attracted towards effective ads and business promotion strategies on these sites.

  5. Sam

    November 5, 2012 at 6:33 am

    Social networking sites are must for business. We’ve found that Twitter is a great tool for direct marketing. The more followers you have, the more people who will be exposed to you product/message. We use Tweet Whistle, which is more than just an automated friend adder. You can target the followers you are looking for, send auto tweets and more. Facebook has ample of benefits I’m sure everybody knows this. good post, thanks for sharing.

  6. Steve

    November 5, 2012 at 12:56 pm

    Twitter has so many uses. The networking and being able to share ideas and articles and blogs etc is so great and useful. If you are in Twitter, know why and understand the purpose, there are so many wonderful and useful things to utilize. Facebook is more wonderful I’m sure everybody knows this.

  7. Gerard saliot

    November 23, 2012 at 9:51 am

    Nice information .
    Thanks for sharing…..

Leave a Reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.

You May Also Like


Your credit score indicates how financially healthy you are and can determine your future financial status. Learn how you can improve it through this...


Plastic has undeniably become a pressing environmental issue worldwide, with businesses playing a significant role in its proliferation. However, amidst this daunting challenge, developing...


In the ever-evolving landscape of business, staying ahead of the competition requires innovation and adaptation. One such revolutionary concept that has taken the business...


Are you passionate about sewing and dreaming of turning your hobby into a profitable venture? Starting your own sewing business can be an exciting...