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Sharing The Wealth: Google Plus Bombing Out In 2012?

Social sharing of pictures, recipes, websites of interest and other notable personal and business ideologies is becoming a more tight-knit process as the internet sharing competition heats up.  Friends are directly giving each other videos, links to exciting reads, posts from other walls, and so much more: and most of it is happening right from Facebook.  However, one lacking element that Facebook seems to have forgotten is the business end of the spectrum, which Google Plus intended to help people try to solve, obviously failing miserably.  Now with a few new solutions for people to consider like Pinterest, does Google Plus even have a viable use anymore?

The Rundown…

Google plus users have the opportunity to ‘plus’ a site that falls into their category of interest, giving special ranking recognition to sites and carrying some mitigating weight when the indexing happens.  However, Google also contradicted itself when it released the last update for websites to bow down to; content and link relevance must be prevalent across all pages of your site, and no matter how many +1’s you receive, the organic ranking simply won’t happen if you are lacking in link building and content richness.  This is the reason why people are growing tired of dealing with Google and are simply using ‘social media word of mouth’ to convey their product or service messages, and this is also the catalyst that will cause Google +1 to close down in 2012.

Businesses need more social interaction with targeted potential buyers.  Google offers people a means to search for anything in the world.  Put those two together 10 years ago, and the relationship was unstoppable.  However, Google has not come around to creating a Facebook-caliber social front, which is what businesses are using to harvest customers; therefore, it is safe to say since our world seems to be getting closer and closer together through social media usage that Google has worn out it’s Plus One welcome.  Google and Facebook are 1-2 sites in the galaxy, respectively and Pinterest is coming up extremely quick as well.  YouTube is a solid #4, and WordPress is in the top 20, so what does this tell us about our social media world? That Google has no place in it, period.

Where do we go from here?

At this point in the game, sites should leave their +1 buttons intact to see what kind of response they can dig up, yet back away from any deep and concerted effort in optimizing for this.  It would be suggested, however, that webmasters focus on Facebook content that includes website information and keywords related to their sites as well, considering that Google will be adding comment feeds into their search algorithm fairly soon due to the dire need for current news and trends.  Should you be the lucky webmaster that has a high organic ranking regardless of the Plus One system, you can safely remove the buttons because they will not make something organic placement any better because the new name of the game is ‘social content’ and people are sharing it and reading it, the sales will probably come naturally.

Too many new companies are on the rise at this time with a focus on socially integrating web content with the main stream of Facebook and Twitter; Pinterest has the feature that allows you to stream what you have pinned through your social profiles, has button scripts so people can pin your content, and so much more.  You are given a pin RSS feed, too, which is what Google indexes and helps elevate your relevancy.  The answers are relative clear as to where social media is heading and how Google will be left behind as I am fairly positive that perhaps Facebook or Twitter will soon get hip to adding a social search engine that allows people to search the web together and share what they have found, literally stopping the need to have Yahoo, Bing, or Google searches because it is not difficult anymore to devise a robot that harvests URL’s and description tags and sort them by relevance to a given search term, which is really all that search engines do anyhow: Now, imagine if Facebook were to integrate such a feature into their social media mastery.  Don’t rule that out, webmasters, as I feel the world slamming Google sometime in the next year and a half out of disgust and simple lack of need.

Written By

Posted by Greg Henderson, an Internet Marketer and SEO Associate for a cell phone lookup site, and an find an email address site



  1. John Allen

    December 14, 2011 at 5:42 am

    I have to agree with you, but we should keep doing our +1s regardless of what updates and changes that have been and will be made. My opinion is that although it may not look too good right now for us, we just have to keep in mind that Google isn’t done fixing their service and I’m sure they will figure out a way to make both parties happy somehow. They are trying to make something really big here with the social search engine, we just have to wait and see if they can pull it off or not.

    • Greg Henderson

      December 15, 2011 at 12:05 am

      Very good point John! All we can do is wait and watch.

  2. Danny

    December 14, 2011 at 8:13 am

    Wow those are some heavy predictions.
    You make a good point though. I had high hopes for Google+, I thought it would take a bit longer to start rolling, but after quite some time now I have not seen any friends starting to use it and moving away from fb.
    So I do agree, it looks grimm for Google+. But Google’s search engine, I think wont be replaced soon. If we move to far to just Facebook, then people will get even more sick of it, like many are already now.

    • Greg Henderson

      December 15, 2011 at 12:06 am

      I being one of those people sick of Facebook. Google is the market king so until someone unseats them, we are at their disposal.

  3. TracyAnn0312

    December 15, 2011 at 10:58 am

    What a nice prediction to Google. They will be able to start the year with positive reactions. Facebook will be able to contradict the success of Google for sure! Especially the people who are sick in using it~!

    • Greg Henderson

      December 22, 2011 at 6:18 pm

      I’m sure a lot of people will prefer Facebook just based on the fact it was the first-mover in the market and people are unwilling to change. 2012 will be a nice test for Google+ and we will likely be able to determine its long-term viability be year end.

  4. Clea Duval

    December 17, 2011 at 4:57 pm

    I really loved this post. You write about this topic very well. I really like your blog and I
    will definitely bookmark it! Keep up the super posts!

  5. Humdum

    December 19, 2011 at 6:25 am

    In my opinion is that although it may not look too good right now for us, we just have to keep in mind that Google isn’t done fixing their service and I’m sure they will figure out a way to make both parties happy somehow.
    any way thanks for your posting

    • Greg Henderson

      December 22, 2011 at 6:20 pm

      Thank you so much Humdum. 2012 will be a pivotal year for Google+. I am interested to see the results.

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