If you are a business owner in 2013, and you’re looking to increase sales and profits, then it’s important that you have a sound local internet marketing strategy. Search has gone local, so businesses need to turn their only strategies to local search, in order to take advantage of increased online exposure.
The Key to Local Search Success
It’s not just enough to purchase all the right marketing tools, it’s important that you or your SEO team stay on top of all the latest trends in local search marketing. Many of the new local search trends will be enhancements to trends from the previous year, but many still will be brand new. Here is a list of local search marketing trends to watch.
Boost in Local Search Tools
With the upgrades to the Google Places Dashboard, Google+ for Business, and Analytics tracking, local business owners will have more tools at their disposal. Using these tools will allow you to expose your business to the numerous potential customers who are performing local search queries. You can even take it to the next level by analyzing your performance on all of the major search engine sites using analytics tracking. Some key metrics you can analyze include:
How many people visited your site per month?
Which sites have the highest referral traffic to your company’s site?
What is the average number of pages viewed per visit?
Which landing pages on your site are viewed the most?
Use Google for Local Search Marketing
Google remains the largest search engine and the search engine of choice for most people. While it is important for SEOs to optimize local business listings across all search engines, directories, and others, Google is still the place to begin your local search marketing strategy. Google has made an emphasis on local search, and it has released the tools to allow local business owners to put an emphasis on local search results.
Social Media Now Affects Local Search
While Google has pushed Google+ and local business listings, Facebook and Twitter have also launched efforts to help people and business owners take advantage of local search marketing trends. An example of this would be Facebook’s recent launch of “Graph Search”. A sound local social media marketing strategy will be noticed by Google and positively affect you local search rankings.
It is every bit as important to pay attention to the trends in local search around you, as it is to actually implement the latest and greatest local internet marketing strategies.