Well, the influencer marketing concept isn’t disappearing any time soon. The concept has been around for thousands of years, but it started gaining popularity in the last five to ten years. Why should you get in touch with a few hundred people and tell them how good your brand is when someone can help you reach millions of target prospects within a short time?
Today, an increasing number of brands are using SEO services such as blogger outreach to get in touch with people on social networks who have earned an excellent reputation and get them to spread the news about their brands. This is known as influencer marketing.
The concept is majorly driven by the realization that social media users tend to trust recommendations from their peers more than adverts, such as ads. Thus, a company needs to choose a recognized person and let them market their products. As you set your social media management strategy, it is in your best interest to incorporate the concept of influencer marketing.
Is influencer marketing different?
Generally, the concept of influencer marketing is almost similar to celebrity marketing. But rather than having a basketball star or a famous actor push for your products and services to their followers, influencer marketing focuses on people that have already established in a specific niche like Glove.ly have with their website all about….yes, you guessed it…gloves. So, this form of marketing is more specific compared to celebrity marketing.
An influencer comprehends their followers and fans. In many cases, influencers market products and brands that are relevant to their fans. So, unlike ads that may never be clicked, an influencer will always make sure that they only market products, services, and brands that are relevant to their fans’ consumption. Here are insights into maintaining quality in influencer marketing.
Set realistic objectives
Studies show that influencers are an outstanding source of product and brand promotion. Just like other forms of online marketing, you require a plan before you opt to work with a specific influencer. You should specify what you need to achieve with this kind of marketing, your target audience, marketing budget, and the type of content that will resonate with your target audience.
By addressing these requirements, you will be in a better position to leverage each opportunity associated with influencer marketing. Keep in mind that influencers are usually compensated highly for their efforts to get your brand name out there. Therefore, you must ensure that you have a strategy in place that will offer you the best return on your marketing investment.
Analyze the influencer’s content
Snapchat and Instagram top the list of the most effective influencer platforms. Probably you have already earmarked some of the top influencers in your collection of products and brand followers. Keep in mind that the specific influencer you opt for must match the particular style and values of your brand. Besides, they should create compelling and informative content that will keep your target audience engaged.
The right influencer should already be part of your current loyal fans. By picking such an influencer, you can be sure that they understand the intricate details of your specific products or brand and they are ready to promote your brand.
In case you own or manage a small business, it is recommended to opt for micro-influencers as they will give you a better deal. Note that these are individuals with a sizeable fan base or following. However, they aren’t as popular as big celebrities. With the right influencer, you don’t have to worry too much about the nature and quality of content they share.
Excellent content requires time
To achieve your influencer marketing objectives, you must have a proper publishing schedule. Once you create informative, original, and engaging content for your audience, you should focus on leveraging the power of your influencer’s network by using that content across different platforms.
Thus, you should establish the right time to share that content with your target audience. You can do so by analyzing different indexes, including overall reach, engagement, and trends. In case you are working with several influencers, make sure that they post the right content regularly at the right intervals.
You should not bombard your audience with too much information. Instead, take the time to research, create, customize, and share excellent content with them. It is also recommended to effectively integrate your influencer marketing strategy with other marketing activities.
Allow the influencers to exercise their creativity
You already know that great ideas are not easy to come by. Keep in mind that influencers rise to the top of social media lists and earn thousands or millions of fans and followers. Thus, the working relationship you establish with the influencer must be mutually beneficial. When picking an influencer, go for an individual whose content and overall values reflect your brand’s core values.