Augmented reality is a form of technology that blurs the line between the real world and a computer-generated world by superimposing a CGI (computer generated image) on an individual’s view of the real world.
The AR world is thriving right now, thanks to the host of benefits that come with it. You will find several examples of augmented reality in your very own daily life ranging from GPS data to computer generated advertisements. Case in point-
Augmented reality is considered the new fad of the business world especially in the fields of marketing and e-commerce. And with the increased popularity of mobile devices all around the globe, companies are striving hard to incorporate the use of AR in mobile devices to draw in more traffic from the mobile internet through the use of AR mobile apps.
Let’s go through a few AR mobile apps that are absolutely tailor-made for business purposes (depending on the nature of the business).
The Blippar app uses the augmented reality technology coupled with the image recognition technology to superimpose a virtual world object in our real world.
The app allows users to discover hidden content out of specific objects that are customized with the Blippar app. The process is too simple. Even an individual with no prior experience in coding can access the app with sheer ease and comfort.
- Upload any image (say the image of an object X) on the Blippbuilder.
- Drag and drop interactive widgets according to your wish.
- Create an engaging experience for your audience through the use of video, animations etc. Upload them to the Blippbuilder.
- Download the Blippar app (iOS/Android).
- Scan the object X with your mobile.
- Your engaging video/animation will come up on your screen in no time.
Layar’s an AR app capable of bringing static objects like flyers, posters, and advertisements to life.
Through the use of Layar app, users can check the latest review of a movie by simply scanning the movie poster through their respective smartphones. They can even book a ticket to the same movie if they choose to do the same.
The Layar technology allows companies to store hidden virtual content in printed materials through the simple use of a Layar creator. The Layar creator is a simple drag and drop type interface that can be accessed by anybody; even ones having no background knowledge of programming.
This short video of the Layar app should clear things up easily.
The Wikitude app allows businesses to create their very own AR campaigns in a matter of minutes. Through this app, users will be able to discover embedded content on the screen of their respective smartphones by scanning an object in real life.
The working of Wikitude is pretty similar to the apps mentioned above (Blippar and Layar). So you see it’s more than capable of bringing physical objects like brochures and product labels to life. That’s exactly what the doctor ordered; isn’t it?
4. The sampler app by converse
The basic operation is said to be quite simple. Customers will just have to select a pair of shoes from a catalog (digital) and try it on from a virtual point of view.
Through the use of this app, customers won’t even have to visit the shop physically to try out their preferred shoes. They can do that from the very comfort of their drawing rooms.
So how does The Sampler work? Take a peek at this video.
5. Field Trip
The Field Trip app uses augmented reality to help users discover places all around them.
The app runs in the background and comes up with details whenever the user reaches an interesting location. It helps them discover important locations such as restaurants, hotels, shops etc.
When users come across a restaurant, the app will also be able to notify them of the latest reviews or discounts (in case there’s any). The Field Trip app is available on iTunes and Google Play for iOS and Android devices respectively.
Augmented reality has changed the world. Hence, it’s advisable to adapt to this trend ASAP.