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A Comprehensive List of 5 Augmented Reality Business Apps

Augmented reality is a form of technology that blurs the line between the real world and a computer-generated world by superimposing a CGI (computer generated image) on an individual’s view of the real world.

The AR world is thriving right now, thanks to the host of benefits that come with it. You will find several examples of augmented reality in your very own daily life ranging from GPS data to computer generated advertisements. Case in point-

Augmented reality is considered the new fad of the business world especially in the fields of marketing and e-commerce. And with the increased popularity of mobile devices all around the globe, companies are striving hard to incorporate the use of AR in mobile devices to draw in more traffic from the mobile internet through the use of AR mobile apps.

Let’s go through a few AR mobile apps that are absolutely tailor-made for business purposes (depending on the nature of the business).

1. Blippar

The Blippar app uses the augmented reality technology coupled with the image recognition technology to superimpose a virtual world object in our real world.

The app allows users to discover hidden content out of specific objects that are customized with the Blippar app. The process is too simple. Even an individual with no prior experience in coding can access the app with sheer ease and comfort.

  • Upload any image (say the image of an object X) on the Blippbuilder.
  • Drag and drop interactive widgets according to your wish.
  • Create an engaging experience for your audience through the use of video, animations etc. Upload them to the Blippbuilder.
  • Download the Blippar app (iOS/Android).
  • Scan the object X with your mobile.
  • Your engaging video/animation will come up on your screen in no time.

2. Layar

Layar’s an AR app capable of bringing static objects like flyers, posters, and advertisements to life.

For example,

Through the use of Layar app, users can check the latest review of a movie by simply scanning the movie poster through their respective smartphones. They can even book a ticket to the same movie if they choose to do the same.

The Layar technology allows companies to store hidden virtual content in printed materials through the simple use of a Layar creator. The Layar creator is a simple drag and drop type interface that can be accessed by anybody; even ones having no background knowledge of programming.

The Layar app is available for iOS and Android devices.

This short video of the Layar app should clear things up easily.

3. Wikitude

The Wikitude app allows businesses to create their very own AR campaigns in a matter of minutes. Through this app, users will be able to discover embedded content on the screen of their respective smartphones by scanning an object in real life.

The working of Wikitude is pretty similar to the apps mentioned above (Blippar and Layar). So you see it’s more than capable of bringing physical objects like brochures and product labels to life. That’s exactly what the doctor ordered; isn’t it?

The Wikitude app is available on iTunes and Google Play for iOS and Android devices respectively.

4. The sampler app by converse

Converse, a reputed shoe company came up with this AR app in 2010.

The basic operation is said to be quite simple. Customers will just have to select a pair of shoes from a catalog (digital) and try it on from a virtual point of view.

Through the use of this app, customers won’t even have to visit the shop physically to try out their preferred shoes. They can do that from the very comfort of their drawing rooms.

So how does The Sampler work? Take a peek at this video.

5. Field Trip

The Field Trip app uses augmented reality to help users discover places all around them.

The app runs in the background and comes up with details whenever the user reaches an interesting location. It helps them discover important locations such as restaurants, hotels, shops etc.

When users come across a restaurant, the app will also be able to notify them of the latest reviews or discounts (in case there’s any). The Field Trip app is available on iTunes and Google Play for iOS and Android devices respectively.

Augmented reality has changed the world. Hence, it’s advisable to adapt to this trend ASAP.

Written By

Albert Smith is passionate about 3d Design service. He is a freelance architect and a property management consultant in West Palm Beach, Florida. You can find Albert’s articles on many property blogs and article directories. Currently he is writing on the progress of the technology developed by the touch screen company for property and architecture. Albert suggests his readers to follow icreate 3D for additional information on architectural animation.

1 Comment

1 Comment

  1. David Jones

    May 3, 2018 at 4:34 pm

    AR provides unique opportunities for business. For points of sale, this is an opportunity to let your consumer get acquainted with the product live and achieve the main goal of the store – to increase the number of loyal customers and increase sales. Buyers can study and try on the products presented in the online store, catalog or simply absent on the storefront.Check out some great marketing solutions -https://invisible.toys/augmented-reality-for-marketing/

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