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Why Most WordPress Users Need a Mobile Theme – Not a Mobile Subdomain

It’s a fact of life these days: If your Website isn’t equipped for mobile users, you’re missing out on a big chunk of traffic.

Separate subdomains have become an increasingly popular way to deal with this development. Instead of all visitors reaching your site through your primary domain, you can automatically redirect mobile device users to a version of your site specifically designed for mobile traffic. Typically, this looks like mobile.your-domain.com or m.your-domain.com.

But for many WordPress users, mobile subdomains can be cumbersome. Especially when you pit them against their deservedly popular alternative – the mobile theme.

In social media, mobile subdomains could spell trouble.

If you’re using a mobile subdomain, you run the risk of having visitors from laptop and desktop computers coming across the mobile version of your site by mistake.

Let’s say someone reads your content on his or her phone and decides to share it on Facebook. When this person’s friends click on the link, they may get sent to your your mobile subdomain – the one the person sharing the content read on his or her phone. If those people are on desktop computers, this could be a real problem.

All of the content would be condensed into a tiny column. None of your sidebars would be visible, and your navigational links may be hidden as well. After all, this is the mobile version of your Website. It’s supposed to be for little screens.

With a mobile WordPress theme, this issue disappears. When a mobile user is detected, your site automatically serves a mobile-friendly version of any existing page. There’s no separate subdomain to worry about, and your visitors will always experience the most optimal display of your site – no matter what platform they’re using.

Anyone can share your content, and you won’t have to worry whether desktop users are seeing the mobile version.

And don’t forget search engines.

Whenever someone links to your content, it improves your search engine ranking.

But if some people are linking to your mobile subdomain and others are linking to your primary domain, you’re not getting all of the ranking power your content deserves.

Instead of getting 20 links to a single page, you might get 10 links to the mobile page and 10 links to the primary page. This will dilute your ranking potential and ultimately prevent you from enjoying as much traffic as you otherwise would.

A whole other subdomain? Who can maintain that?

Unless you have a big staff, maintaining the same content for different areas of your site will be extremely laborious.

By installing a mobile WordPress theme, you can publish content the way you always have – one time – and never worry whether mobile visitors are seeing the “right” version. You won’t have to spend any extra time publishing in a different subdomain. After all, there won’t even be a different subdomain to publish in.

So if you’ve been wondering what to do with all that mobile traffic, perform a little “WordPress research” and check out some mobile themes (WPTouch is popular). They’re easy to install, and you’ll rest easier knowing your site is simple for any visitor to read.

Written By

Adam Green writes copy for tech companies. Although much of his time is spent before a computer, he's been known to contemplate R validation whether he was staring at a screen or not. He also likes backpacking and plucking his acoustic guitar.

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