Many webmasters and SEO strategists are now finding that image optimization is nearly as much of an important wild card in organic search ranking as content is. However, the newest and seeming effective means for link building and possibly SEO is the newest bookmarking trend Pinterest, a website that acts nearly identical to the Delicious concept except with pictures. And while this site is still relatively new and the concept is currently in gestation period, it does look to be a huge hit as the site allows you to share interests, pictures, plan weddings, and the likes. However, the thought that it is a new answer to SEO is still several long light years away and, in fact, is nothing really too new: Stumbleupon is already doing virtually the same thing with a different name and, according to their homepage, the proof of that statement is nearly obvious.
Pinterest & SEO
Yes, if you navigate through the Pinterest website, you will see that there are opportunities for you to receive ‘do-follow’ backlinks through ‘pinning’ images of relevance and including some form of anchor text on the pin text. This concept seems to be working moderately well for the Tumblr users, too; yet, if we are to actually explore the needs and definitions of true SEO, is this really what will boost relevance any faster than organic placement? I cannot answer ‘yes’ quite yet with my current knowledge of SEO practices due to the Panda update and Google’s future website expectations.
No one is taking anything away from what Pinterest provides users; seems to be sharing pictures in the same manner that Facebook users do every day except with a current ‘glitch’ (that will one day be closed, I am certain) that allows people to get a valued ‘do-follow’ link. However, ‘Stumbling’ also is a means to get traffic and, if you play your cards right, a means to get a PR 8 backlink with every submitted link or picture. Google Product and Image searches are also in place for people to find pictures to use and provide you have an anchor attached to every image, also gives you a ‘lightweight’ backlink from a PR 10 source. And, of course, you have what Twitter seems to be cornering the market on: micro-blogging, now with full-featured pictures involved. So the competition is steep.
My Personal Trial
I actually got involved with Pinterest just today, and I can see how it has value. The best means that people will have to get their site thrown around is to beg others to ‘pin’ your pictures, and make sure the pictures are on your website and linking to where they should be linking to. With a little Pinterest optimization and some keen eye for detail, you should be able to launch your website to the next link building level. However, in terms of ‘SEO value’, there is never going to be anything better than organic rankings and once you have found yourself on the first page of Google with no one else’s assistance but your own, then you know you have done something great.
Use Pinterest as a link wheel to see how to use it first. For example, create your Pinterest account (currently through invites only) and you’ll create a ‘pin board’ where you can add image links from your website. Once you get everything going, you will create a pin that leads to an image on a particular page; in the description, craftily put ‘You can learn more about _____(your link page’s description on the site) today at _________(the link of page)’. Then, your pin will have a url like ‘http://www.pinterest.com/pin/______(numbers)’ which you can copy and link to a keyword on your site; now you have a nice connection going on. Making sure the image has a keyword anchor will assist in these efforts fairly well, too. Then your sole purpose from there on out is getting people to ‘pin’ (an equivocal process to +1) your images so they are growing in popularity.
This Pinterest website will, in my experience with similar ‘link wheels’ , get you backlinks rather quickly, especially if you give people a specific link to the pin you have on Pinterest. Now you are building site traffic to a site that contains your link, making the original location of the link more popular, increasing link authority, and right down the line. It is an exciting website to get involved with for link building and page rank influence, yet is still a ways off from being a viable SEO tool due to the much deeper need for quality content and landing page optimization efforts.
If you need an invite to Pinterest, just leave a comment with your email address and I will send out an invite ASAP.
December 15, 2011 at 9:10 am
Very nice read …Pinteresting 🙂
December 22, 2011 at 6:07 pm
December 15, 2011 at 11:36 am
First time I heard about them, looks interesting, will definitely check them out.
December 22, 2011 at 6:08 pm
Anyone is SEO should definitely jump on this train ASAP.
December 15, 2011 at 9:12 pm
I love Pinterest!!! There are loads of fun ideas for decorating ideas, crafting ideas, recipes, style and lots more. I’ve got several projects going at once thanks to Pinterest. However, recently I’ve started exploring it for SEO linking purposes and it does seem to hold some benefits.
December 22, 2011 at 6:09 pm
There are definitely SEO benefits, and as the user base grows, the SEO advantages can only increase!
December 19, 2011 at 8:03 am
I never knew Pinterest existed till now. It looks pretty fun. Thanks a lot for the SEO guidelines too, Greg! Just put it in my today’s to-do list 🙂
December 22, 2011 at 6:10 pm
Glad to help spread the word. I definitely suggest checking it out, it is quite an interesting concept.
Jason & cinnamon
December 20, 2011 at 6:05 am
Great post. We are loving the traffic boom we are getting from pinterest on our main site. Do you think the ‘do follow’ is a glitch? Bummer if they fix that. It seems too good to be true currently.
December 22, 2011 at 6:12 pm
The do-follow is a strategic move in my opinion to drive content towards the site. Unfortunately, it will likely reach a point when to many spammy SEOers are utilizing the site and Pinterest will switch over to no-follow…like Twitter did years ago.
December 29, 2011 at 12:55 am
Many sites are offering do-follow links to their benefit but I agree that will probably go away for Pinterest if they don’t keep their spam in check.
December 21, 2011 at 8:53 am
Informative discussion. Time will tell whether Pinterest assumes a viable and significant role in backlinks and SEO.
December 22, 2011 at 6:13 pm
It will for the near term. I can almost guarantee it will switch over to no-follow once it becomes a staple social site.
December 21, 2011 at 2:46 pm
I think it’s a little chaotic, the webmaster should align things better. Otherwise, I like Pinterest 🙂 I see they started just like Google, based on invitation; it’s a good marketing strategy.
December 22, 2011 at 6:15 pm
The exclusivity allows for a evangelized user-base. It will open up soon, like Google+, Facebook, etc. all did.
December 22, 2011 at 11:31 am
Decided to jump aboard the Pinterest bandwagon and give it a try. I’ll keep you all informed.
December 22, 2011 at 6:16 pm
Thanks Ellie, let me know if it a success for you site. Still trying to acquire some data on Pinterest.
December 31, 2011 at 12:20 pm
wow pinterest …. yes you surely can
January 1, 2012 at 3:02 am
great article – thanks for the tips! I added some of my pages to my pinterest account that I hadn’t added yet.
January 23, 2012 at 5:35 pm
I guess this would be an interesting SEO strategy that many webmasters must at least try on. As we all know, effectiveness of different SEO strategies may differ from time to time so it is important for webmasters to consider all newest ways to improve their SEO.
January 31, 2012 at 4:28 pm
Pinterest looks to have good potential, i’m going to give it a go. Thanks for your views on this.
February 4, 2012 at 2:12 pm
Thanks for this post. Have you seen examples of people doing this kind of link wheel with pinterest?
February 18, 2012 at 2:44 pm
I haven’t tried Pinterest yet. But this sounds very interesting. I might wanna try it too. Is there any cost to be considered?
Thanks for sharing your personal trial as well!
February 20, 2012 at 1:18 am
Sounds promising. Could be of real benefit, especially if you have the quality content. Love to have an invite and give it our best shot!
February 26, 2012 at 9:10 pm
No doubt about it, Pinterest is one of the fastest growing social sites right now. In addition to links, there’s the opportunity to just generate a lot of traffic, particularly if you’re niche appeals to women (Pinterest’s user base is heavily skewed towards the ladies).
March 16, 2012 at 5:32 pm
I’ve used pinterest to optimize my site and the result was amazing my site was jumped from #234 to #9 in few weeks time.
The trick is we must got our website pinned and repinned by many people this is the hardest part. Most of pinterest users won’t doing repin when they aren’t like what we pinned.
I do simple thing to outsource it on fiverr and got my site pinned by more than 70 people, I don’t know how can he did it just search by typing pinterest on fiverr and you will find it.
As I know currently pinterest is best for SEO for these reason:
1. Once our website pinned it has 3 backlinks counts
2. Google interest in social media signal so it will not tagged as links farm
3. Currently pinterest links are dofollow even the image
4. Also support anchor text, it’s perfect for placing our keywords
March 19, 2012 at 5:24 pm
Thank you for the information you give is very helpful and we thank you very much need
you give us the opportunity to comment.
May 11, 2012 at 4:56 pm
Very interesting and informative post. Definitely gonna try Pinterest for my future SEO campaigns.
June 25, 2012 at 5:32 pm
the first time i heard about pinterest, i researched it immediately and at that time i thought it was like all women stuff but recently i realized it is very good for social bookmarking as good as the other competitive bookmarking sites.
July 20, 2012 at 9:42 am
I heard about Pinterest about a year ago never took that seriously. After reading the discussion running over here I find Pinterest is the thing that I should have shown interest in. But its never late if you are on right track, I am going to give a try definitely to Pinterest. Thanks to everyone over here.
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