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Why Buy Branded? – the Benefits of Genuine Ink Cartridges

Did you know that up to 70% of print quality is determined by the ink cartridge? Many of us think little about what kind of ink cartridge we use in our printers, opting for cheaper and non-genuine alternatives. This seemingly insignificant purchase can, however, end up costing us significantly in the long run.

From lower page yields to causing lasting damage to your device; non-genuine ink cartridges have significant disadvantages in comparison to genuine and branded alternatives. Read on to find the benefits of partnering with an official HP ink cartridge supplier, and buying genuine ink cartridges.

1. Premium Quality

Genuine ink cartridges are rigorously tested against industry standards and have been specifically designed to optimize print performance within your brand of printer. Non-genuine cartridges have been manufactured to fit a wide range of different printers and brands – sacrificing your print quality for extra supplier dollars!

Genuine, branded ink cartridges after manufactured after significant research and development in both print quality and technology. In fact, industry leaders including HP, invest over $1 billion each year into ink research, aimed at providing their consumers with the highest quality products available. With benefits such as clear, vibrant ink and smudge-proof qualities, genuine ink cartridges are a great investment for any user who seeks premium quality.

2.  Environmentally Conscious

Every year, up to 80 million used ink cartridges end up in landfill globally, taking 400 to 1000 years to biodegrade. Genuine ink cartridge manufacturers, however, invest significant amounts of money to develop sustainable materials and partnerships with ethical recyclers.

If you care about the environment, there can be no alternative to genuine ink cartridges. Branded manufacturers are committed to reusing existing materials, ethical recycling and eliminating any environmental impact of their products. In comparison, non-genuine manufactures are happy to maximise profits through cheaper waste alternatives; all at the expense of our environment.

3. Value for Money

When comparing the cost of printing solutions, it is essential to understand the factors that will affect a printer cartridges quality, reliability and productivity.

Yield: Understanding the varying page yields of printer cartridges is imperative for any budget-conscious user. Page yield is the number of pages a user can print with a given printer and cartridge and can have a dramatic impact on your printing expenditure. Non-genuine products give a significantly lower page yield than their original counterparts. This means more time (and money) spent on replacing your toner cartridges frequently.

Warranty: Original toner cartridges are the only cartridges that are guaranteed to work with your printer, and are protected my warranties and other manufacturer guarantees. Using non-genuine toner can have significant negative effects on the health of your printer, leading to printer jams and paper burns which damage a printer’s engine. In fact, engine breakdowns are reported to occur about 2.4 times more frequently with non-genuine toner use.

When you opt to use a non-genuine toner and it damages your printer, you are no longer covered under warranty. For peace of mind, it is therefore critical to purchase branded cartridges which provide a warranty for your printer’s health.

Printers are expensive and important equipment for any business or home office. Therefore, it is important to give your printer the best fuel available, and always choose a genuine toner cartridge.

Laura Costello is a recent graduate of a Bachelor of Law/International Relations at Latrobe University. She is passionate about the law, the power of social media, and the ability to translate her knowledge of both common and complex topics to readers across a variety of mediums, in a way that is easy to understand.

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