There was a time when the number of websites on the internet was only in 3 and 4 figures. As the internet became ubiquitous websites started increasing at a startling rate and today we have billions of websites on the internet. When websites started there was no concept of SEO or even if it was the concept was not that important. As websites increased the importance of SEO was realized. You could say that SEO was lazy work in the beginning but it did not take Google long to whip the SEOs to work faster.
Today, SEO is the backbone of marketing on the internet. If you want your website to be on top of search engine results you must have a sound SEO strategy. One thing that helped online marketers with their SEO strategies was a blog. Blogs proved to be great online platforms for marketing stuff without giving out an impression of being a seller. People love blogs and businesses now rely on them for their marketing strategies. However, the world of blogging is also evolving with time. Today we have a new type of blogging called guest blogging.
What Is Guest Blogging
Blogging simply refers to taking care of and managing your blog that includes your job of posting new stuff, interacting with visitors, updating content, changing the blog’s UI, and anything related to your blog. Guest blogging means you don’t directly post on your blog but write a piece of material and post it on another blog. Of course, you need the permissions of the authors of that particular blog before you post on that blog. Guest blogging can work in the opposite direction as well where another blogger writes something and asks for your permission to put that content on your blog.
Why Do They Guest Blog
Guest blogging or blogger outreach is done mainly for marketing purposes. The strongest prospects for blogger outreach are the people who have just started to blog and new and small businesses. The first thing that new businesses need is exposure and relying on their blog, which is quite new too, is not enough to get that exposure. When you look at your blog you will find out that it is getting only a few visitors on daily basis. You could use social media to get exposure and no media is stronger than reputable and popular online blogs.
When you allow other bloggers to post on your blog you are trying to harness the power of good material. Sometimes you can’t come up with new material because you are busy with other things. That’s when these interesting pieces of writing can help your blog. At times the blogger posting on your website has some unique taste and interesting way of writing. You know your visitors will be happy to read the post written. Another reason you allow guest blogging on your website is that you want to be known as a popular blog as well.
How Does Guest Blogging or Blogger Outreach Work
You write some interesting posts and ask another blogger if he would allow your post to appear on his blog. With your post, there is a link included that points back to your blog. When visitors of that particular blog read your post and like it, they will click on the link and land on your blog. This way you will take advantage of the traffic of that blog. In guest blogging, it is very important to write only quality, interesting and unique material. Various online SEO firms help bloggers with their complete guest blogging process too.
Benefits Of Guest Blogging
Most of the benefits of guest blogging should be clear from the explanation above. First, you increase exposure by appearing on blogs that have already been recognized on the internet. These blogs already have thousands of visitors coming on them daily. When they read your post and click on the link that is included with your post they land on your blog as well. Even if only 20% of all the readers land on your website, that’s very good news in terms of the success of marketing campaigns.
When you write blogs on several popular blogs and your blog’s link is hosted on them, you attract Google’s attention. Google ranks your blog higher when its backlinks are coming from reputable websites and punishes you if your links are coming from bad websites. Guest blogging helps your website get a better rank from Google when your backlinks are coming from great blogs with good traffic and good material. If the material you have written in your guest blog post is of high quality, there are chances that many other bloggers will use your content too.
If they provide a source to your quoted content you will be getting free marketing agents for you technically. Social media marketing is a huge part of SEO and with guest blogging, you indirectly target that. When you share your stuff on another blog you should know that popular blogs always have YouTube, Facebook, Google+, Twitter, etc. accounts. Whatever is shared on their blogs is also shared on their social networking accounts. In simple words, when your post is shared on their social networking profiles you get huge exposure, and eventually, the traffic lands on your blog.
If you could become part of the big network on the internet you could gain some huge SEO advantages. For example, some blogs and websites are trusted by major search engines. When you write a good post for a big blog there is a chance that the blog owner might ask you to write another post. Doing this could give you great online exposure but more importantly, it will make you a part of the most influential and best-ranking blogs on the internet. In short, major search engines will automatically start indexing you among their safest and most reliable online websites. As a result, your blog will get a better ranking for the most competitive keywords.