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Use Vine Videos To Make An Impact On Twitter

Over the last couple of years, we’ve seen a transition from text-based communication to image-based communication. Because Twitter is based on written content, it recently introduced Vine, which enables Twitter users to post 6-second videos.

vine mobile

One notable advantage of the short format is that the videos are often inexpensive to make, which makes it easy for small businesses to produce and post them. However, some local search marketing experts might still be wondering how they can incorporate the short videos into their marketing plan.

Here are a few ideas to get you started on Vine:

Respond to Individual Users

Some people use Twitter as a way to compliment—or complain about—a company and the service they’ve received. Whether the comments are positive or negative, it may be a good idea to use Vine to respond to users’ concerns, or to thank them for their support. A message is most sincere when it comes from your company’s leadership in the form of a video. Some users may appreciate the personal attention that they receive from you.

Roll Out New Products and Services

Vine is the perfect avenue for announcements, particularly when you have a new product or service to introduce. That way, Twitter users will be able to see your new product with their own eyes. Another advantage: Video announcements can easily be retweeted and reach a wider audience.

How-to videos can also be helpful to Twitter users who might be confused about one of your products or services.

Take Your Customers Behind the Scenes

When you give your Twitter followers some insight into the inner workings of your business, it’s like you’re inviting them into an exclusive club. Taking your customers behind the scenes can help them feel more engaged with your company, which can lead to more profits for your business.

Encourage Customers to Post Videos

Once you’ve posted your own Vine videos, encourage your followers to do the same. After all, one of the goals of local internet marketing is to get involved in two-way communication with your audience. To get people to post their own videos, hold a contest and give a prize to the person with the best video. It helps to give them a fairly narrow topic.

When you effectively combine text and video, the impact on your relationship with your audience can be tremendous. If you start creating videos for Vine, don’t stop at Twitter. The more high-quality, relevant videos you post on social media networks like Facebook and Google+, the better.

Written By

For nearly three decades, Chris Marentis, founder and CEO of Surefire Social, has been responsible for driving innovation and sales growth for large media and e-commerce brands as well as start-ups. With a long-history of counseling local businesses about their marketing efforts, Marentis provides insight on what it takes for small businesses to succeed and thrive in today’s evolving digital environment. His notable career includes creating the foundational blueprints for online marketing, e-commerce and content branding for AOL's Interactive Marketing group, where he served as Senior Vice President. While CEO of Clearspring Technologies, Marentis developed one of the most widely adopted venture-backed Web 2.0 technology platforms. Marentis is a frequent speaker at local digital marketing conferences and a contributor to SMB and technology-focused publications.

7 Comments

7 Comments

  1. Thomas

    August 30, 2013 at 5:18 pm

    Totally true, Vine is a grat tool for create short and engaged content ! I think people will be boring in the future with other channels like youtube. With Vine you can be original , funny and peolple like this !

  2. Pramod

    August 30, 2013 at 8:40 pm

    Hi mate !
    I’ve been using Vine since i came to know about it . I really like the capabilities of vine and it has helped to to create a lot of videos .Thanks for sharing the information .

    -Pramod

  3. Aditya Dey

    August 31, 2013 at 9:36 am

    No doubt Vine is one of the best option to create useful and engaging videos….and Twitter impact is very much essential for the growth of any businesses whatsoever….So combining the both must be a great thing…..

  4. Prakash

    August 31, 2013 at 12:31 pm

    I simply like the Vine app on my smartphone. The app instantly allows me to create short shareable videos as soon I make one and this really an effective way to market your content and business. If you are really concerned about your customers and brand, Vine videos should be your first priority.

  5. raj

    September 2, 2013 at 4:16 am

    using vine since so long & believe me it is working perfectly fine for me. Thank you for sharing your views chris.

  6. Matt

    September 2, 2013 at 9:16 am

    Vine is a great venue for sharing your fun side. Get your creative juices flowing and create out-of-this-world and quality content and you’ll surely gain a following. But of course, never forget to engage with your new-found friends in Vine.

  7. Alon Alexander

    September 5, 2013 at 9:37 pm

    I like the vine application on my system and working perfectly. Thanks Chris Marentis you know Venue is one of the best option to create useful video.

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