The world’s fastest growing micro-blogging site, Twitter, recently extended its terms for users in order to allow advertisers reach its more than 45 million monthly visitors. The move which reveals that Twitter may now run adverts on its website is seen as a bid to increase the organisation’s source of revenue and allow it to make more money from the popular website.
Although advertising is becoming more and more common on social networking sites that offer free registration to users in a bid to generate income, it remains to be seen if this move will be successful as critics argue that advertisers may be reluctant to promote their brands next to impulsive, and potentially offensive, user-generated content. Furthermore, it is not clear what the reaction of consumers will be as a result of this development, however, Twitter appears ready to make necessary adjustments depending on user-reaction by categorically stating that this latest move is still subject to change.
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UK Dedicated Servers
October 17, 2009 at 3:36 pm
This sounds to be a good solution on generating targeted traffic for business websites. I have observed that people whom we follow and we have a follow back but if they don’t like our tweets or they are not relevant to their topic, then they simply stops following and we loose followers. Hope this will help in bringing a good relevancy on twitter.
Web Development Company
February 16, 2010 at 2:45 pm
This is a very slippery slope for Twitter, unless they plan to make the advertising as unobtrusive as the side bar ads on Facebook they could get a huge negative backlash from this.
Joseph
February 16, 2010 at 2:50 pm
Interesting how you say Facebook ads are unobstrusive. I was doing a research on Facebook recently and was surprised to see that very few participants actually noticed the adverts. Not sure how Twitter would go about this one though.
Santa Barbara Marketing
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