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Twitter Marketing Tips: Market Your Business On Twitter The Right Way

Twitter marketing is one of the most effective way to drive traffic to your website, establish an online presence, or just sell or promote a product in the quickest amount of time. Since most Twitter users are ordinary people doing ordinary things, as a business you have to think this way so, you’ll get that attention you need. Below are some methods that will make you seem more like a person than a business to promote a product.

Let them know you more.
Remember that when trying to sell a product that will make you look too bland or formal is an impression that you are a twitter bot, an application that post tweets automatically which is not only illegal in twitter but is also considered as a Spam message. Share your hopes, dreams, and fears like most people do and connect with people so, they will know you more. If you gained their trust, then selling is remarkably easy.

Don’t try to please everyone. Try to go against what everybody is talking about. You will not only be known for being strong, brave, and opinionated, but also enhance persuasion which can enhance sales.

Have a sense of humor.
People don’t go to Twitter to read terrible news or read business proposals. Insert humor once in a while and make them feel you are a friendly type of person.

Inspire people. Knowledge is power. Teaching them the ways to a certain field of expertise will let you become an expert yourself. The more inspiring things you say, the more people will treat you like a mentor thus making you a skilled mentor than an average person.

Don’t be afraid to ask. Asking is not being dumb, just don’t ask dumb or irrelevant questions or it will make you look uncivilized. Ask a question about a certain topic, especially the trending posts so you can open a healthy conversation with your followers.

If you see something impressive, tweet it. It is not all about your product or website because you will sound as if you are selling something. So, if you see something wondrous in YouTube like a cat doing crazy stuffs, this will not only get your tweet to the trending posts but will also increase re tweets since people like these kinds of things.

Show up as a person, not a brand.
You can upload photos and profile pictures in Twitter. Do not upload your brand because people won’t trust you. Instead, show up as a real person with that genuine smile. Most people judge anyone through how they look like so make yourself appealing and captivating.


Twitter is the new way to promote a business in the faster and cheaper way possible. When tweeting, do not forget to act like a normal person and not a salesman because people don’t like to be told about on what they want. Creating a healthy conversation most of the time can help you gain followers and potential customers too.

Written By

Tom G, is an experienced web master with more than 14 years of solid web development experience. Visit his site for more interesting design related articles as well as for web hosting deals.



  1. Magnus

    April 7, 2012 at 10:36 am

    I feel there is a problem with “Show up as a person, not a brand” because I agree, it will improve your sales but there is also a very fine line between being a person and being deceptive. Nobody likes when it turns out your friend was really just trying to push some product to you.

  2. Peter Lee

    April 9, 2012 at 8:06 am

    Nice tips Tom! I like to use twitter the most. I don’t have that many twitter followers but twitter seems to get me more traffic than the other social media. You’re right about having a sense of humor, tweeting something humorous once in a while certainly makes your followers feel that you’re a nice and friendly person 😛

  3. John

    April 9, 2012 at 10:17 am

    Hey the tips are much useful for me itself. Well we all know that Twitter is basically like an information network. Millions of people, organizations, and businesses use it to discover and share new information. One of the most effective short term marketing platforms is Twitter. Twitter allows a business to connect with its customers in ways that are just not possible on any other platform. Keep sharing such more.

  4. Steve

    April 9, 2012 at 10:34 am

    I would like to spare some time in identifying who my potential customers are and what information matters most to them.I would upload my company logo in twitter profiles to drive traffic.I promote my twitter url by placing it on my email signature, business cards newsletter and customer related things.

  5. trixie

    April 9, 2012 at 3:00 pm

    Thanks for your tips these tips can help me a lot.You have a bright idea.Keep it up.

  6. Audrey

    April 9, 2012 at 4:55 pm

    Marketing is one of the best way in earning money and have a great production, and twitter is the best tool for making several possible things…

  7. Liz

    April 10, 2012 at 5:44 am

    It is awesome. Thanks for the marketing tips, it really helps for the newly businesswoman like me.

  8. Sara

    April 10, 2012 at 8:18 am

    When browsing through Twitter, I sometimes see business accounts tweeting nothing but their products and how good they are. No engagement at all. When I see an account like that, I back-off on following because nothing’s more boring that a “robotic” Twitter profile/account.

  9. Sylvia

    April 10, 2012 at 8:34 am

    In many social networking sites, you can’t really please everyone. What matters is you speak up on what you strongly believe on. Also, sharing funny quotes or stories can help lighten up your followers’ moods and most of the times, they will thank you for it.

  10. Jennifer

    April 10, 2012 at 9:40 am

    Wonderful tips. Social media is one the fastest and easiest way in marketing. Thanks for teaching us the right way.

  11. Jennifer

    April 10, 2012 at 9:46 am

    This is great. Thanks for sharing the wonderful blog. It really helps for a newly blogger like me. Actually I am planning to build a business. Thanks a lot.

  12. Sarah

    April 10, 2012 at 5:58 pm

    I admit that all my tweets are of my product and my site’s content. It is a great advice to tweet something different and entertaining for a change. Looking to aggressive may provide a wrong impression.

  13. Julie

    April 10, 2012 at 6:41 pm

    Thanks for sharing your useful advices! It is very actual for me, because I’ve decided to make an account for my business, because I’ve already heard a lot of the efficiency of Twitter in online marketing strategies.

  14. Azam

    April 11, 2012 at 2:04 am

    Twitter is one of the best online social media to make the product viral. These all tips are valid to change a visitor into customer.

  15. Lippstadt

    April 11, 2012 at 2:04 pm

    We´re still not sure whether we should start a twitter account for our company or not.
    But as everywhere: content is king.

  16. Sandra92

    April 12, 2012 at 9:09 am

    Thanks for sharing with us this lovely tips, I am pretty amazed of what twitter world help me on….

  17. Brain

    April 14, 2012 at 7:52 am

    Start marketing on Twitter is great way to easy marketing on internet through social media. It is possible to share massage and link related business on Twitter wall. Follow and followers is also good feature of Twitter. I like you given useful tips for business marketing through Twitter.

  18. david

    April 17, 2012 at 8:37 am

    I think twitter is one of the best social media network.We can promote our business on twitter and i am sure we get a good response to..Thanks for sharing this post.

  19. Heidi19

    April 18, 2012 at 4:02 pm

    Great post Tom! the ideas that you shared with us here are fantastic. Because Twitter marketing is growing faster these days. Thanks for the tips and for the great information you provide here.

  20. John

    April 19, 2012 at 7:00 am

    Thanks for the great article Tom! I am just starting out with Twitter and these tips will definitely help.

  21. Easin

    April 24, 2012 at 7:34 am

    Tom , thanks for your great post .I am pretty amazed of what twitter world help me on….

  22. Rita Dawson

    May 3, 2012 at 12:43 pm

    Marketing on social networking sites like Twitter is really very good technique that can help a lot in business. Thanks for sharing.

  23. Arman

    July 20, 2012 at 10:15 am

    Nice blog. Twitter is a great way to promote your business . Through twitter your followers may became your costumer too. Thanks for sharing your tips.

  24. Scooby

    July 23, 2012 at 4:21 pm

    I agree, most people act like they are a machine that was set to tweet. Creating a conversation and tweet like a real human being is what makes other people response to. Thanks for the tips, I’ve learned a lot. Great post!

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