These days, mobiles have become the de-facto standard gadget in many ways. In most organizations around the world, companies are beginning to realize the strategic importance of the mobile phone and other hand held gadgets such as the iPad, so they can serve their employees in a better manner.
Today, producing an app is considered strategic to a company’s mission and goals. However, some companies fail to understand the need of a mobile app, which can be disastrous in the end. Hence, let us take a look some of the ways in which companies fail to generate business through a faulty mobile application development strategy.
1. Producing an app too quickly
Many companies fail to understand that app development requires a systematic methodology. They rush the app too quickly through the development process without giving a though to the various systems that need to be in place such as quality assurance, testing, agile or water fall development, and so on. This method of producing an app too quickly can fail as it can come off too prematurely.
Hence, it is essential that precise plans must be in place for launching a mobile app. You need to decide the overall goal of your app and have a detailed road map in place. Many companies also fail to understand as well as study user habits. Studying feedback also helps in developing better apps, since you build apps for the customer rather than building apps for yourself.
2. Failing to choose between an external development agency or full time app developers
Many companies fail to choose between in-house developers or agency/freelance developers. In the case of larger companies, they have the resources for full-time in-house developers, whereas smaller companies tend to outsource to external software developers or freelancers. Actually, it could be very difficult to find one person who has both design as well as programming skills so that s/he could handle an entire project.
In case you cannot find someone with extensive general skills, at least try to find someone with an external skill set. It often happens that many companies feel that they can hire the right skills in house, but they are often mistaken about this. In the end, there is frustration all around as companies realize that they cannot do it.
3. Failing to nominate an IT project Manager
It often happens that companies select the agency or person to manage the mobile app project, but fail to designate a program or project manager. The right trend is to designate an IT professional or someone in the line of business to act as a project head. This helps the team to work coherently so that the project in hand is executed right from beginning to end without any hiccups. A line of business individual is more worthy of becoming a project head. For example, if app is going to be developed for an HR team, it is better to nominate someone from the HR team to act as project head, rather than someone from marketing or PR.
4. Selling to an Undefined Target Audience
Many companies build apps, but not many market their apps to the right target audience. An app should be built for a specific audience of users. The better one specifies the audience, the less chances of an incoherent and irrelevant product. It is always a good idea to choose the market niche for which you want to sell the app. Rather than thinking of your customers first, it would be better if you could think of your customers first rather than initially dreaming about your revenues.
5. Not planning the budget properly
Many mobile app development companies make the mistake of underestimating their budgets, which means they go beyond their budgeted costs somewhere in the middle of the project. If needed, you can first go ahead with an app with the minimum features needed, which can be expanded upon later. With an improper budget, you even might have to abandon the project midway.
6. Making changes after finalization of the development process
This is a very typical mistake wherein many project heads and executors have made in the past and continue making even today. Once the project has been frozen for execution, it is not a good idea to go in for changes in the features in the middle of development. Any developer will confirm that changes in the features that have been agreed upon are simply undesirable and can cause a project to derail due to time and budget limitations.
These are just some of the reasons why apps development fails. However, following these steps is not a sure ticket to success. It is a part of the entire effort to make the app development project a sure success!